Chapter 3 Copyright © 2014 Pearson Education, Inc.Chapter Planning Business Messages

Learning Objectives 1.Using the Three-Step Writing Process 2.Analyzing the situation 3.Gathering information 4.Selecting the right medium 5.Organizing your message Copyright © 2014 Pearson Education, Inc.Chapter 3 - 2

Understanding the Three- Step Writing Process Copyright © 2014 Pearson Education, Inc.Chapter 3 - 3

Copyright © 2014 Pearson Education, Inc.Chapter Situation Information Medium Organization Revise Produce Proofread Distribute Adapt to the Audience Adapt to the Audience Compose the Message Compose the Message PlanningCompletingWriting Three-Step Process

Summary of Discussion Copyright © 2014 Pearson Education, Inc.Chapter 3 - 5

Analyzing the Situation Copyright © 2014 Pearson Education, Inc.Chapter 3 - 6

Copyright © 2014 Pearson Education, Inc.Chapter Define the Purpose Specific Goal General Goal

Analyze the Purpose Copyright © 2014 Pearson Education, Inc.Chapter Will your message change anything? Is your purpose realistic? Is the timing right for your message? Will your purpose be acceptable?

Profile the Audience Copyright © 2014 Pearson Education, Inc.Chapter Primary Members Size and Location Composition Understanding Expectations Reactions

Summary of Discussion Copyright © 2014 Pearson Education, Inc.Chapter

Gathering Information Copyright © 2014 Pearson Education, Inc.Chapter

Locate Information Copyright © 2014 Pearson Education, Inc.Chapter Audience Community Documentation Coworkers Customers

Uncover Audience Needs Copyright © 2014 Pearson Education, Inc.Chapter Apparent Hidden

Copyright © 2014 Pearson Education, Inc.Chapter Information Quality Is the information accurate?Is the information ethical?Is the information pertinent?

Summary of Discussion Copyright © 2014 Pearson Education, Inc.Chapter

Selecting the Right Medium Copyright © 2014 Pearson Education, Inc.Chapter

Copyright © 2014 Pearson Education, Inc.Chapter Oral Media Conversations Interviews Speeches Presentations Meetings

Written Media Copyright © 2014 Pearson Education, Inc.Chapter Memos Proposals Reports Letters

Copyright © 2014 Pearson Education, Inc.Chapter Visual Media Communicate Fast Clarify Complexity Overcome Barriers Expedite Memory

Copyright © 2014 Pearson Education, Inc.Chapter Electronic Media

Copyright © 2014 Pearson Education, Inc.Chapter Choosing Media Choosing Media Richness Limitations Cost Formality Urgency Preferences

Summary of Discussion Copyright © 2014 Pearson Education, Inc.Chapter

Organizing Your Message Copyright © 2014 Pearson Education, Inc.Chapter

Good Organization Copyright © 2014 Pearson Education, Inc.Chapter Helps ReadersHelps Writers Understanding Acceptance Time Energy Reputation

Define the Main Idea Copyright © 2014 Pearson Education, Inc.Chapter What is the topic? What is the main idea?

Generating Ideas Copyright © 2014 Pearson Education, Inc.Chapter Brainstorming Journalistic Approach Questions & Answers Storyteller’s Tour Mind Mapping

Copyright © 2014 Pearson Education, Inc.Chapter Limit Message Scope Information Length Detail Main Idea

Copyright © 2014 Pearson Education, Inc.Chapter Choose the Approach Direct Approach Indirect Approach

Outline the Content Copyright © 2014 Pearson Education, Inc.Chapter Logic Navigation Relationships

Copyright © 2014 Pearson Education, Inc.Chapter Structure the Message Main Idea Major Points Examples Evidence

Storytelling Techniques Copyright © 2014 Pearson Education, Inc.Chapter Inspiration Teaching Warning Persuasion The Beginning The Middle The Ending

Summary of Discussion Copyright © 2014 Pearson Education, Inc.Chapter

Copyright © 2014 Pearson Education, Inc.Chapter Planning Business Messages

Copyright © 2014 Pearson Education, Inc.Chapter