Robin Marsh 11T

This pack uses the companies consistent theme, including its orange colour scheme and font. There is a flap inside the pack which allows all the documents to be kept together in. The black flap is effective because it contrasts with the orange of the pack and it has a unique shape, making the pack look professional. The headings and writing provide necessary information for the user. This pack has a simplistic colour scheme which has a clear and effective contrast. The bright flaps contain the pack contents, however there is no writing displayed to explain what the pack folder is about and so could be considered not very convenient for the user.

Feedback: -There needs to be more colour to make it more appealing to teens and to maintain the theme from previous publications -The logo must be included to meet the criteria! -Relevant images need to be included -The font could be more unique to the company -The title is an original image that is consistently shown throughout the publications -There is relevant content and contact information is provided -The layout is easy to read and the general layout is correct and well thought out To improve: I will edit the colour and fonts of the leaflet so that the ‘WildCare’ company theme is shown

Feedback: -A logo needs to be provided! -You could make a more interesting flap that is original to the theme created in the previous publications -The replicated design of the titles is original to the theme and adds to the aesthetic appeal -The new colour scheme conveys the wild life theme and maintains the corporate identity through the consistency -Relevant images are provided and make it clear that the pack folder is relevant to animals To improve: I will ensure the logo is included and will edit the design of the pack folder further to ensure the theme is consistent and appeals to the target audience