BLS Occupational Outlook Handbook May 23 rd, 2012, 1:00 - 2:00 PM ET

2 BLS Occupational Outlook Handbook Welcome to Workforce 3 One! Welcome to Workforce 3 One!

3 BLS Occupational Outlook Handbook  To submit a question, type the question in the text field and press your Enter/Return key. ‒ Please enter the name to whom the question is directed.  Your name and your question will appear on your screen, indicating successful submission.  Questions are directly transmitted to presenters—no other participants will see your questions. Submitting Questions: Closed Chat Text Field Gary, where can I find today’s PPT?

4 BLS Occupational Outlook Handbook Practice In the Chat Room, please type the name of your organization, your location, and how many people are attending with you today.

5 BLS Occupational Outlook Handbook Screen Sharing

6 BLS Occupational Outlook Handbook How To Participate in a Poll

7 BLS Occupational Outlook Handbook Access to Webinar Resources WEBINAR RESOURCES: Recordings and transcripts are available within 2 business days after the event.

8 BLS Occupational Outlook Handbook Question 1 A.One-Stop Career Center B.Secondary school C.Postsecondary school D.Other training organization E.Private sector employer or industry association F.State or local government office not included in the above categories G.Federal office H.Community-based organization I.Research organization J.Other Please pick the category that best describes your organization.

9 BLS Occupational Outlook Handbook Question 2 A.Career counseling B.Education or training program planning or operations C.Information on pay and/or benefits D.Employment projections E.Information on the education, training, certifications and/or licenses necessary to qualify for the occupation F.Other employment information G.Ascertaining which industry associations, professional associations or labor unions, and other organizations exist for an occupation For what purpose do you use the Occupational Outlook Handbook?

10 BLS Occupational Outlook Handbook Featured Speakers Presenters  Teri Morisi, U.S. Bureau of Labor Statistics, Branch Chief, Occupational Outlook Studies  Roger Moncarz, U.S. Bureau of Labor Statistics, Branch Chief, Occupational Outlook Studies Moderator  Kim Vitelli, U.S. Employment and Training Administration, Office of Workforce Investment, Director of the Division of National Programs, Tools and Technical Assistance

11 BLS Occupational Outlook Handbook Today’s Presentation  Why did we do this? ‒ Employment Projections Strategic Plan  How did we do it? ‒ Research ‒ Design ‒ Testing  Results—the redesigned OOH

12 BLS Occupational Outlook Handbook Why did we do this?  Employment Projections Strategic Plan ‒ Started July 2007, finalized July 2008 ‒ Stakeholder analyses (focus groups, interviews, surveys) ‒ Goal 1—Identify and Meet Customer Needs Objective 1.1: Reinvent the OOH

13 BLS Occupational Outlook Handbook Importance of OOH  Over 9 million page views in April 2012  Most popular BLS product  Often used by counselors and students to make career decisions  Mid-career jobseekers looking to switch occupations

14 BLS Occupational Outlook Handbook How did we do it?  Research ‒ Reviewed and organized existing information about what our customers wanted and needed Usability testing—high school students, college students, job seekers, employed adults Focus groups—High school and college career counselors Office of Survey Methods Research (OSMR) expert review of internal staff suggestions

15 BLS Occupational Outlook Handbook How: Research  Research, continued ‒ Consulted with OSMR, continued Reviewed and summarized 12 other career-related web sites and 2 non-career web sites Usability tests: college students and unemployed adults Focus groups: middle school students, OOH staff and supervisors

16 BLS Occupational Outlook Handbook How: Research  Research, continued ‒ Consulted with Division of Enterprise Web Systems about the BLS web redesign Learned about processes, best practices, and lessons learned from BLS Redesign Team Produced list of customer requirements prioritized according to “must have” and “nice to have” and “won’t/can’t do”

17 BLS Occupational Outlook Handbook How: Research  Research, continued ‒ Major findings—what customers want Provide printable summaries of occupations Provide overviews w/links to additional content Put information on different topics on different pages Use icons, graphs, tables, and photos Use understandable labels and headings Simplify writing Keep detail

18 BLS Occupational Outlook Handbook How: Design  Design ‒ Iterative process beginning with mock-ups by Team, then Webmaster-created navigable prototypes ‒ Incorporated “must haves” and some “nice to have” features ‒ Two-design phase approach  Phase 1: Occupation pages  Phase 2: OOH homepage, landing pages, search functions

19 BLS Occupational Outlook Handbook How: Testing  Testing –College students, working adults—usability –Selected BLS staff—informal review and comment –School counselors and career development specialists—usability and review/comment –Other key BLS customers (O*NET, One-Stop Career Center staff, etc.)—review and comment

20 BLS Occupational Outlook Handbook How: Testing  Testing, continued ‒ Major findings—what customers want  Multiple navigation methods (Table of contents, tabs, word links)  Quick facts table on summary page  Photos  Both annual and hourly wages

21 BLS Occupational Outlook Handbook The new OOH homepage  Major occupational groups menu  Select occupations feature  Featured occupation  Browse by highest paying, fastest growing, most new jobs  Occupation finder  A-Z Index

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23 BLS Occupational Outlook Handbook The new OOH occupational profile  Summary with quick facts  What workers do  Work environment  How to become one  Pay  Job outlook  Similar occupations  Contacts

24 BLS Occupational Outlook Handbook The new OOH occupational profile  Summary ‒ Quick facts What they earn Education and training Employment Projected jobs, percent and level change ‒ Links to other pages in the profile ‒ Link to O*NET

26 BLS Occupational Outlook Handbook The new OOH occupational profile page  What they do ‒ What are their typical duties?  Work environment ‒ Where they work ‒ Is it dangerous? ‒ What their work schedules are like

29 BLS Occupational Outlook Handbook The new OOH occupational profile page  How to become one ‒ Education ‒ Work experience ‒ On-the-job training ‒ Licenses and certification ‒ Important qualities ‒ Advancement

31 BLS Occupational Outlook Handbook The new OOH occupational profile page  Pay ‒ Median annual or hourly wage ‒ Wages by industry ‒ Wages for individual occupations if more than one are covered in the profile ‒ Chart showing pay compared to aggregate and total ‒ Union membership

33 BLS Occupational Outlook Handbook The new OOH occupational profile page  Job Outlook ‒ How much is the occupation projected to grow (or contract) during the projection period? ‒ Explanation for change ‒ Job prospects ‒ Chart comparing projected change to aggregate and total

35 BLS Occupational Outlook Handbook The new OOH occupational profile page  Similar occupations ‒ Job duties ‒ Education ‒ Pay  Contacts for more information

38 BLS Occupational Outlook Handbook OOH homepage features  Top 20 occupations ‒ Highest paying ‒ Fastest growing ‒ Most new jobs  Occupation finder  A-Z Index

42 BLS Occupational Outlook Handbook Contact Information Roger Moncarz Teri Morisi Division of Occupational Outlook/OOSEP (Roger) (Teri)

43 BLS Occupational Outlook Handbook Please enter your questions into the Chat Room! Question and Answer Period

44 BLS Occupational Outlook Handbook Share Your Ideas with Your Peers! Share your demand-driven strategic plans, models, innovations, resources, and ideas! You have the option to submit content for review by uploading the resource or providing a link to the resource.

45 BLS Occupational Outlook Handbook Access to Webinar Resources WEBINAR RESOURCES: Recordings and transcripts are available within 2 business days after the event.

46 BLS Occupational Outlook Handbook Stay Informed, Get Connected!

47 BLS Occupational Outlook Handbook For more information about the Workforce Investment System:  Visit  Call US2-JOBS