Where does design come from? Design in Nature  The way the parts are put together- (Sometimes it indicates structure, or surface design, or function or all of these!)

Design in Nature structure  It can inspire visual design

This architect was inspired by a tortoise shell!

Design in Nature order  It represents order which can inspire how we organize visual design

Statistics can be beautiful in the hands of a graphic designer

Design in Nature connection  It expresses connection- which can Influence how we connect to visual design-  What is the purpose of the structure here?  How do you react to this design in nature?

Design in Nature beauty  It represents beauty  Beauty and ideal shapes and forms always inspire us creatively.

Find some Inspiration from NatureFind some Inspiration from Nature  In your design diary, develop a logo for “Nature’s Own”, a bottled water company, based on something from nature.  Simplify the object’s attributes to create a strong, memorable logo.

Cave Paintings-20,000 years ago

Pictograms, ideograms, and phonograms  The first means of communication using symbols.  Summarians-3500 BC  They are known to have recorded stories and preserved records using simple drawings of everyday objects, called pictograms.

Modern PictogramsModern Pictograms

Ancient Pictograph/Modern Pictograph

Ideograms  Symbols representing thoughts or ideas Here are ancient pictographs for ox and mountains. Clearly these are simple pictures of the actual things that they represent. The ideograph above combines the ox and mountain pictographs to symbolize the idea of a wild ox, as opposed to a herded one. It’s not just a literal representation of an ox running free in the mountains. The example above, of the pictographs of the sea and the sun, is a rebus. The phonetic sound of each “word” of the rebus is put together to make a new compound word: seasons.

Roman NumeralsRoman Numerals

1600 BC-Phoenicians1600 BC-Phoenicians  Used symbols to represent sounds  Symbol for Ox-”Aleph” was  Symbol for House –”Beth” was

From Pictogram to Letter

Chapter Focus  Skim the information in the chapter to answer the following questions.  Number them in your Design Diary

Man-made DesignMan-made Design 1.Where does man-made design come from? 2.What/where are some of the earliest examples of visual communication?

Printing 3.Where (what part of the world) did the very first printing take place? 4.What specifically did Gutenberg invent to promote the development of the printing press?

The Industrial RevolutionThe Industrial Revolution 5. How did the Industrial Revolution change the need to get information out quickly? 6. What was the result?

Photography 7. What happened that allowed ordinary citizens access to this technology? Want more info? See the first photo ever made here!here!

The Modern AgeThe Modern Age Between , with the increased production of newspapers and magazines, the era of graphic design as we know it began. Something was created which essentially started the entire field of graphic design. 8. What was it?

Art Nouveau 9. Go on the Internet and find a definition of the Art Nouveau Movement and include it in your diary. Remember to provide a date Find an image that serves as a sample for the movement, print it off and cut it out and paste it in your design diary.

Art Deco 10. Go on the Internet and find a definition of the Art Deco Movement and include it in your diary. Remember to provide a date Find an image that serves as a sample for the movement, print it off and cut it out and paste it in your design diary.

20 th Century WW1 and the great depression-Governments hired graphic designer to do what?

20 th Century th Century In the 1940’s, as stores became self-serve, what did graphic designers do to make consumers buy specific products?

20 th Century th Century How did the development of major highways in the 50’s create a need for more distinctive designs?

20 th Century th Century What did television offer that was different, in terms of communicating messages?

20 th Century th Century In the 80’s and 90’s, What significant occurrence (inventions) changed not only the way graphic designers work, but also the way that graphic design is created?

Historical Inspiration- Designing Your Initials-Part 1  While reflecting on the history of graphic design, you will create your initials three times.  1. Using the shapes of the Phoenician Alphabet on page 6 for inspiration, design your first and last initial. If it is missing from the alphabet, choose the letter that comes closest to making the same sound.

Historical Inspiration- Designing Your Initials- Part 2  Log onto the internet and look at the Art Nouveau samples on line and use them to inspire a drawing of your initials. Style your initials by employing the same elements that exist in Art Nouveau.

Historical Inspiration Part 3  Log onto the internet and look at the Art Deco samples on line and use them to inspire a drawing of your initials. Style your initials by employing the same elements that exist in Art Deco.

And Finally, What do Graphic Designers Do?  Graphic answer to What is Graphic Design? Graphic answer to What is Graphic Design?  Read Page 15  Graphic Design –a designers view Graphic Design –a designers view  Now what do you think the main purpose and function of graphic design is?  Graphic Design-an advertisement Graphic Design-an advertisement  What do you think the components are?  Which video did you prefer? Why?