Sponsorship insights Moderator: Pam Norman director, corporate relations Panelists: Russ Dunman, president-elect Kiwanis club of Montgomery John Bromilow, governor Australia District Henry Jimenez, president Kiwanis club of Little Havana

Objectives Present the new structure and approach to Kiwanis International corporate partnerships. Illustrate sponsorship best practices through peer panel discussion. Answer questions to help your club succeed with corporate sponsorships.

Audit results 1. Sponsorship programs help increase non-dues unrestricted revenue. 2. Sponsorship programs work to drive additional value for Kiwanis as an organization, corporate partners and Kiwanis members. 3. Sponsorship programs help increase Kiwanis’ brand visibility and awareness.

Partnership structure Kiwanis partnerships Corporate sponsors Promotional partners Preferred charities

Corporate sponsors – companies that pay an annual fee to Kiwanis in exchange for marketing rights and benefits Promotional partners – companies that utilize a Kiwanis-themed campaign to drive awareness of Kiwanis and its mission Preferred charities – organizations that provide Kiwanis with in-kind promotion and access benefits to promote Kiwanis and its support of that organization’s efforts

Local impact What are your club’s assets? What are we willing to provide as benefits? What channels of communication are in place? Who will manage the sponsorship efforts? How will we approach local companies? What needs to be created?

Keys to success Club buy-in and collaboration Appropriate resources to provide partnership servicing Board and member commitment Standardized guidelines, procedures, packaging and messages Ongoing member education Consistent, value-based pricing Discipline to adhere to sponsorship program

Board advocacy Familiarity with sponsorship package offerings Champions of sponsorship program efforts Prospect generation and sharing

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Thank you! Pam Norman director, corporate relations (worldwide) or , ext. 161 (U.S. and Canada)