BA Clubs Trustees Communication 9 June 2016

Reminder BA sold the site in 2014 without any pre- conditions We secured permitted use of the facility until 2021 A transition period was negotiated until the end of 2015 All discussions were based on 4,500 members using the site per annum Only BA Club still occupying a site

Recap on our year Transition with Imperial complete Field activities remain constant Membership in general has declined Falling use of Heston in many areas Shows and Carvery no longer as popular Less activity in the main clubhouse Smaller attendance at large events Shows are subsidised by the Club/Charity Less than 1,200 users of Heston

Imperial’s Year Student use is predominantly Wed and Sat Not enough use of the clubhouse and hall Continually invest in the property Very expensive to run Not enough customers to justify bar and catering service Making a significant operating loss Not financially viable Against their charitable aims to subsidise us

Imperial Manning and Cost Reduction Insufficient requirement for: – Reception – Clubhouse and hall except Wed/Sat – Full Bar and Restaurant Service – Sports hall and pavilion – Bowls and grass courts – Rifle and Pistol – Squash and gym

Proposed Solution – 1 August 2016 We operate the sports hall, pavilion, gym and bowls green Restricted clubhouse opening hours Main reception will close Office stays in situ Our membership desk moves to sports hall No capability to run big events Grass tennis courts no longer maintained QPR remain

How do we do this Amended operating agreement Offsite sections not affected Field sports continue as before Sports hall initially open from Use the pavilion for classes and section practice (cannot use bar or kitchen) Rifle and Pistol, Squash and Gym unaffected All sports hall activities are unaffected

How do we do this Clubhouse will be open on Wednesday for 7.5 hours and Saturday 1100 to 1800 Investigate provision of refreshment vending at the sports hall and pavilion Use the pavilion or bowls hut for section teas (buy-in) Hire Teddington bar if required Find alternative locations for section activities Make more use of Wraysbury

Communication Members Forum Section 1-1 meetings Establish section requirements Negotiate other facilities for activities Confirmed bookings in hall honoured until 31 December 2016 Changes are effective from 1 August 2016

Future Challenges Decline in membership last year of 500 resulting in loss of £24k Therefore we need A strategy To attract more members Modernise and market

Future Challenges Ensure a strategy is in place Revitalise the brand and the website Partner with other sports/social companies Tie in with the BA Wellbeing programme Review the membership structure Capture the benefits of new technology (eg apps and social media) Get our house in order

Getting our House in Order Many sections still not endorsed new section rules Quarterly membership lists are incomplete and not submitted on time Midas membership system undergoing major cleanse Auto direct debit collection will follow

Branding and Website Survey response was good Agreed to adopt BA brand guidelines Tender process for website development complete Scoping being finalised with Tilt (chosen provider) Site will be easy to navigate Easily accessible from hand held devices Ability to join and pay on line

Summary Need to find solutions for impacted sections We met the challenge of BA stopping the subsidy and selling our site A shock and a set back but we are strong enough and resourceful enough to survive