Internal communication at Statistics Sweden Cecilia Westström Director Communication Department 29 June, 2012

Key figures about Statistics Sweden’s staff Figures for 2011 Number of employees : In Stockholm: In Örebro: Interviewers: 150 Women 61 % and men 39 % Average age: 45 Personell turnover: 9 % Average duration of employment: 14 years At least an academic degree: 61%

Director General Input departments (two) Subject matter departments (four) R&D Director Generals Office ProcessHR CommunicationAdministration IT International Consultants

Department Management Financial issues, Office Information System, Chief Press Officer, Policies and strategies Communication Department Information and Publishing Structure, functionality and navigation for web site Entries/publishing for web Statistical database PC-Axis Marketing Central customer service Library Institutional marketing Support for EU assignments Customer contacts Market analysis Customer studies Conferences/seminars Study visits Editorial Office Write/edit texts for website and Intranet Internal communication Intranet Press releases Statistical Yearbook Customer magasin Translation Design services Publication sales Media coverage Communication support

Problems we saw Employees were not satisfied with internal communication Internal communication varied a lot in the organisation Internal information not enough structured

Goals for improved internal communication to make the information from top management easy to understand and to access to improve the intranet and to improve the leaders’ communicative competence

Improved information from top management (1) Top management meetings: “what will be communicated on the intranet?” Interviews with the Director General on the intranet 7-8 times a year. different people as interviewers

Improved information from top management (2) Director General meets all staff twice a year to inform and answer questions Leaders’ conferences ( four times a year ) written summary on the intranet

Improved intranet (1) Communication network with staff at other departments to improve their information More personal and editorial information Interviews with employees about their work Interviews with persons following the production from data collection to publishing

Improved intranet (2) New start page news feed is central and downward rolling More illustrations and photos Faster download

Improve the leaders’ communicative competence Communication system workshops for managers How to improve my communication with my most important stakeholders Education about other internal communication tools: feedback and dialogue

Forthcoming work Stronger cooperation with the HR department for leader development. A new structure and search function of the intranet and a function for sharing. More use of films for internal interviews. Evaluation of internal communication

Thank you!

Use of statistics, 2011 Web site: 5,8 millions visits Statistical database: retrievals RSS-use: Customer support: phone calls s Statistical yearbook Ipad: Twitter followers (Swedish): 1 100