Where’s the ‘O’ in your SWOT-analysis gone? Wim Faber, Mobility Specialist, Senior Editor, CHALLANS & FABER bvba BUSINESS COMMUNICATIONS BRUSSELS CHALLANS & FABER bvba BUSINESS COMMUNICATIONS BRUSSELS

Is this the future of the taxi? “Taking the technological evolution into account, with the development of the autonomous car, there won’t be any taxis in 20 years from now” Carlos Ghosn, CEO Renault-Nissan Group

SWOT? Strengths - Well-organised, efficient, technologically advanced, safe & secure, alliances Weaknesses - Service hit and miss, weak marketing, lack of product differentiation, weak image Opportunities - ‘Unsafe' TNC’s, niche markets, public and social transport, environment Threats - TNC’s, ‘ride-sharing', third-party suppliers

Megatrends I Autonomous driving, combining various technologies, will change cars and make driving safer Nissan, now investing heavily in ordinary taxis worldwide (New York – NV200, 2025) and E-cabs expects some autonomy after 2018, full autonomy after 2020 Permitting regulatory approval (Vienna Convention): insurance issues

Megatrends II Worldwide urbanisation; 50% of world’s population lives in cities; +1,5 million city-dwellers a week Shift to cities: future investment and regulatory hubs Transport concepts for densely populated & rural areas Opportunities for ride-sharing (social role) and TNC’s Large ageing population

Megatrends III Increased connectivity Customer connects with various forms of transport – Mobility as a Service (MaaS) Internet of Everything (inter-connectivity means of transport)

Megatrends IV Integrated mobility: multi-nodal and multimodal transportation Door-to-door transportation the norm; feasibility in urban areas? Ambulances UK? Swift and guaranteed inter-connection of various forms and types of transport Example Vienna: taxi, bike, public transport, E-power…

All change! All forms of (public) transport undergo massive change Who directs flows – irrelevant question? Autonomous taxis and small (accessible) public transport vehicles In urban, ageing and accessible world added roles for ‘taxi’ Door-to-door, Door-to-bed? Learn from TNC-competition! Needed: reliable, safe and secure ‘operators’ and ‘taxis’ Even better ambassadors of our cities Environmental issues TNC/Taxi-PHV

TNC’s TNC’s: court cases (status drivers), PR-fights (criminal checks, digital era) Political struggle: tech-companies or transport companies Consolidation and competition on world level (Didi + Apple + Lyft) Slow development of cooperation in the taxi and FHV sector (UpTop, TLPA) Regulation: level playing field. Importance safety & security

Don’t forget the ‘O’ in your SWOT-analysis! CHALLANS & FABER bvba BUSINESS COMMUNICATIONS BRUSSELS CHALLANS & FABER bvba BUSINESS COMMUNICATIONS BRUSSELS Wim Faber, Mobility Specialist, Senior Editor,