Eyeblaster ACM Total Campaign Management Solution January 9, 2007

 ACM Offering overview  Why Eyeblaster ACM?  the Creative Opportunity  Campaign Management  Data Analytics  Search

Global Ad Serving Superior Technology & Expert Service Spanning 13 Countries  Digital ad serving and campaign management since 1999  Recognized rich media and video leader  Offices in all key digital markets providing 24/7/365 coverage

Eyeblaster’s Customers and Partners Deep Relationships with Leading Brands, Agencies and Publishers

The Eyeblaster Portfolio Superior Products & Service, Spanning 13 Countries Advertising Campaign Management (ACM) Suite Integrated solutions that help clients and the parties they serve - bring brands to life All Rich Media Ad formats, Video eb.rich media platform P&B, trafficking, Targeting, Optimization, Tracking & Reporting eb.campaign manager Paid Search bid management eb.search Casual In- Game advertising solutions eb.in-games Creative and Trafficking Services eb.servicesFUTURE  Mobile  VOD  IPTV

Why ACM from Eyeblaster? Key benefits for today’s Digital Marketing needs Tracking & Reporting  Unique metrics  3 levels of data analytics  Unique conversion and ROI analysis  Display, In-Game & Search synergy  Cross Region and Cross Country reporting Campaign Management  Superior and time saving Trafficking tools  Flexible automatic optimization  Centric and Collaborative mode for work with publishers Range of Services Global Support and Services Roadmap visibility and participation in Beta programs The Creative Opportunity  Seamless Flash Integration  Flexible Video capabilities with automation in Flash and for Video encoding  Wide range of Rich media formats & features, also for In-game advertising

The Creative Opportunity

Source: eMarketer, April 2006 (Yankee Group 3/2006) In-Game Advertising Strength Spending Will Reach $733 Million By 2010 US In-Game Advertising Revenues, (in millions) A “new medium” that is exhibiting rapid growth

In-Game Advertising eb.ingames - dynamic & engaging 1 Intro message In game reminder 2 Branded playing space 3 Between level pre-roll Launched with 12 GameHouse titles in July and expanding to 50 games 15 & 30-second commercials shown between levels w/ one ad every 10 minutes max Full Screen Video & Clickable In Game Reminder Users are granted an additional 30-min of demo time or free forever game in exchange for ads Sponsorship opportunities with dynamic logo placement

In-game ad solutions for marketers and game developers In Browser; Dynamic Pre-Roll In Game; Dynamic Video

In Game Streaming Video Advertisers Early Adopters AdvertiserComplete video play rateCTR Honda77%19% Rachel Ray80%15.1% Fox (Prison Break)70%27.15% Pfizer79.8%14.6% Progressive73%21% Lower My Bills80%14.6%

Gaming: Paving Roads Via New Digital Channels New Roads

Campaign Management  Trafficking  ROI & Optimization  Targeting  Code Generation

Quick Trafficking In-line editing

Quick Trafficking Duplicate, update multiple

Quick Trafficking Easy navigation – group and filter flights

Quick Trafficking Standard banner creation – supported file size 30/100K, thumbnails added for easier navigation

Quick Trafficking Ad level viewing

Tracking Tags Choose the “Tracking Only” flight type, the 1x1 gif ad is created automatically

Ad Tags Generate code in bulk for the entire campaign

Export: Campaign list: select the “Export Media Plan” button. Excel Trafficking Export media plan template

Export: Campaign list: Select “Export media plan template” will open a new setup screen. Excel Trafficking Export media plan template

 Choose publishers for plan  automatically informs section details and publisher contacts  Right side list contains all publishers from past campaigns  Export Excel planning template  Choose “Advance” mode to set up naming conventions Excel Trafficking Export planning template – basic set-up screen

Excel Trafficking Upload Excel traffic plans into the campaign

ROI Management Pricing set-up – quick trafficking  Quickly Setup Pricing for every placement  ROI Metric will be also used for Optimization  Choose between Optimization of: Click, Interactions and Conversions

Enable Automatic Optimization Edit campaign – enable checkbox

Enable Automatic Optimization A single flight – updating ad rotation

Tagging an advertiser’s site enables you to classify users according to their behavior on that site. Déjà Vu Targeting A Powerful Re-marketing Tool  Deliver specifically relevant ad messages to consumers based on behavior  Targeting the right user with the right ad ensures higher performance rates  An added value and retention tool  The knowledge base collected allows the agency to offer an added value that increases with the duration of service to the client.  An advertiser-controlled re-messaging solution In future campaigns, you can serve different ads according to those users’ classifications.

Tracking & Reporting  eyetracker overview  Dashboard  Excel Plug-in  New Rich Media reporting  Post View/Post Click

 Dashboard gives you a wide shot of all your campaigns – anticipate issues before live dates!  Medium shot on a campaign with Detailed Reports  Get an extreme close-up with our Excel™ plug-in Eyetracker 3 levels of data analysis Dashboard* Detailed Reports Excel™ plug-in Analyze Insight Monitor *Eyetracker’s Dashboard will be available Q2 07.

Reporting Dashboard Customizable to enable quick focus on key metrics Top-level snapshot of campaign delivery with detail drill down to publisher, flight and ad levels Graphical views and benchmark data to gauge performance

Look for the menu in your Excel ™ application Use the toolbar for the sign-in option and the sign-in interface appears Create reports from a variety of report options in the drop- down menu. Choose from a variety of pivot table fields for your report. Easy drag and drop interface makes loading the pivot table easy. Create a custom report designed to your specifications. To share reports, go to the dropdown menu and click Share Report. Eyetracker How does it work?

 Unique Clickers  Unique Expanders (as well as unique expansions)  Unique Interactors  Unique Video plays  Accurate duration measurement  Customizable Interaction rate  Choose interaction for your IR  Measure only unique users towards your IR The Result : True Interaction Rate Video & Rich Media reporting New metrics

Post Click Creating activity tags / sales tags

 Counter and Sales tags  Single Tag for Search & Display  Available additional fields  Customizable cookie window for Post view analysis  Reports:  Post Click/View reports based on cookie expiration  ROI based on actual conversions  Unified Path to conversion – Search & Display  Unified De-duplicated and consolidated ROI – Search & Display  Synergy reports Post View/Post Click Tracking Key capabilities and Reports

Index Summary How can I avoid double counting of conversions? What is the correlation between search and display channels? How can I get more accurate ROI for better optimization? Is there a way to simplify cross channel campaign monitoring? How can I better understand the user’s buying keyword cycle and use? What can give me better optimization per publisher and per ad? Where can I get cross channel performance in one place? Integrated Interactive Marketing Robust Workflow and Comprehensive Analytics Weights Center Easy monitoring through Eyetracker Unified ROI Report Unified Weighted ROI Report Unified Path to Conversion Report Synergy Report De-duplication

DISPLAY Integrated Interactive Marketing Eliminating Duplicate Conversions = Reliable ROI  Unified tags for search and display are used to prevent double- counting of conversion (de- duplication) and to simplify advertiser’s web site tagging  With unified tags, you can find which event is responsible for conversion for reliable ROI  By using search and display tracking systems in tandem, advertisers often double or triple pay for duplicate conversions since ad networks claim credit for the same conversion  Double-counting these conversions makes it difficult to determine which event is responsible for which conversion Network 1 counts conversion Duplicate Conversion One sale – two conversions counted Duplicate Conversion De-Duplication SEARCH CAMPAIGN Network 1 Impression Sale Network 2 Impression Network 2 counts conversion Accurate Conversion CAMPAIGN Network 1 Impression Sale Network 2 Impression UNIFIED TAG Unified tag assures proper credit 60% 40%

SEARCH Tracking System DISPLAY Tracking System CAMPAIGN Day 1 Day 5 Day 10 Day 15 Integrated Interactive Marketing Benefits of De-duplication Mr. Smith clicks Ad for Joe’s Shoes 1 Yahoo counts full conversion 4a Google counts full conversion 4b Mr. Smith buys shoes at Joe’s online store 3 Mr. Smith searched for Joe’s Shoes 2  Double-counting of conversions made through search and display tracking systems makes it difficult to determine which event is responsible for conversion

UNIFIED TAGS CAMPAIGN Day 1 Day 5 Day 10 Day 15 Integrated Interactive Marketing Benefits of De-duplication Mr. Smith clicks Ad for Joe’s Shoes 1 Yahoo credited with 60% conversion 4a Google credited with 40% conversion 4b Mr. Smith buys shoes at Joe’s online store 3 Mr. Smith searched for Joe’s Shoes 2  Solution: Unified tags provide clear insights into customer transactions by eliminating the duplication of search and display tracking

Integrated Interactive Marketing Unified Reports Example of Unified ROI Report by Campaign Compare CPA for each advertising level Understand overall ROI between search and display Measure cross channel performance in one report

Unified path to conversion Weights center Unified Weighted ROI Report Integrated Interactive Marketing Future Unified Reports

Real Time Stats Campaign delivery data in real time, daily clicks, totals

eb.search Overview Comprehensive PPC Campaign Management Technology  One interface for more efficient management across all engines  Active, automated bid management to effectively compete  Powerful keyword research tool  Comprehensive ROI Tracking, automatic optimization and reporting  Stand-alone or integrated with Eyeblaster ACM display ad server

eb.search Overview Benefits  Save Time Manage keywords, bids and reports across all search engines in one place  Greater ROI Automate bid management to reach CPA targets  Smarter Decisions At-a-glance view of competitive landscape and granular control  Proven, Reliable and Scaleable PPC management for major brands globally since 1999  Comprehensive Visibility Reporting & tracking across engines and across display + search  Save $ Highly competitive, predictable cost structure further increasing ROI

eb.search Overview Used By Top Marketers World-wide

 Advanced keyword research tool  Find more specifically relevant, less expensive keywords  Efficiently expand targeting and reach, lower CPA, greater ROI  Streamlines keyword research process  Weighted click optimization and reporting  Better understand the relative value of keywords in user conversion path  Superior visibility allows more effective campaign management  Assign greater value to keywords in conversion path  Ability to add offline sales data  Gain a complete picture of true conversion of activity  More accurate measurement of CPA and ROI eb.search Overview Competitive Advantages

 Officially-approved direct Search Engine API connections to Yahoo!, Google and MSN (soon, ASK)  Accurately gather cost and bid data.  Proprietary redirect tracking system  Ensures over 98% data accuracy. eb.search Overview Leading Edge Flexible, Fully Integrated  Can be customized and white labelled  Professional agency or advertiser centric interface and reporting  Configurable for multi-level security  Control access as required  Integrate with 3 rd party databases  Seamless data portability for proprietary and legacy systems  Simple % of spend pricing model  Less expensive, easier to predict costs  Allows for greatest flexibility to manage campaigns