Introduction to Concrete Pavement Analyst Philip Kresge Sr. Director, National Resources © Copyright 2006 © Copyright NRMCA

WWW. NRMCA.ORG This presentation has been prepared solely for information purposes. It is intended solely for the use of professional personnel, competent to evaluate the significance and limitations of its content, and who will accept full responsibility for the application of the material it contains. The National Ready Mixed Concrete Association and any other organizations cooperating in the preparation of this presentation strive for accuracy but disclaim any and all responsibility for application of the stated principles or for the accuracy of the content or sources and shall not be liable for any loss or damage arising from reliance on or use of any content or principles contained in this presentation. Unless otherwise indicated, all materials in this presentation are copyrighted to the National Ready Mixed Concrete Association. All rights reserved. Therefore reproduction, modification or retransmission in any form is strictly prohibited without the prior written permission of the National Ready Mixed Concrete Association. © 2008 National Ready Mixed Concrete Association.

WWW. NRMCA.ORG Today’s Outline Pavement comparison  What makes the products different  Why do pavements fail  Realistic design concept Concrete Pavement Analyst  Design and Cost Comparison Software  Analysis Process of Parking Lot Conversion Promotion Best Practices

WWW. NRMCA.ORG Design Comparison Life Cycle Cost Comparison Customizing your CPA

WWW. NRMCA.ORG Today we are in unfamiliar territory

WWW. NRMCA.ORG 34.1% increase

WWW. NRMCA.ORG Looking at our history Average In-Place Costs

WWW. NRMCA.ORG And based on today’s trends Average In-Place Costs

WWW. NRMCA.ORG The Future is Promising 2013 Estimated Average In-Place 15% increase

WWW. NRMCA.ORG Concrete is the Preferred Paving Material Preferred initial cost Preferred life-cycle cost Preferred status as environmentally friendly LEED friendly Concrete enjoys a position never before experienced by our industry

WWW. NRMCA.ORG Comparing Concrete and Asphalt

WWW. NRMCA.ORG Product Differences Portland Cement Concrete Hot Mix Asphalt  Bituminous Concrete Both use sand and stone How these raw materials are bound together make the difference

WWW. NRMCA.ORG Concrete Industrial strength glue as binder  Inorganic – Does not break down  Gains strength over time Creates a rigid pavement Low maintenance costs

WWW. NRMCA.ORG Asphalt Uses “Scotch-tape like” adhesive (requires pressure)  Organic adhesive – breaks down due to heat, water, & UV rays  Becomes weaker over time Requires costly seal coats & overlays to replenish this “adhesive” Creates a flexible pavement Results in high maintenance costs

WWW. NRMCA.ORG Pavement Failure Not due to # of years Due to stress of carrying loads  Vehicle traffic  Heat / Cold

WWW. NRMCA.ORG 6,600 lbs pressure < 29 psi pressure  290 psi Concrete’s rigidity spreads the load over a large area and keeps pressures on the subgrade low

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Design for purpose (adjust thickness)  Passenger vehicle parking  Truck lanes  Loading areas  Truck parking (sand shoes/dollies) Increase thickness Thickened beam Design Thickness

WWW. NRMCA.ORG Minimum Concrete Thickness Passenger cars & Panel or Pickup Trucks 4” Driveways & Parking Areas (light trucks) 5” to 6” Heavier trucks (use design tables)

WWW. NRMCA.ORG ACI 330 Guidelines 5.5”

WWW. NRMCA.ORG How Do We Make an Accurate Comparison of Equivalent Design? By using structural layer coefficients  A relative number assigned for the value of 1” of material  Using proper values is critical in order to achieve accurate output

WWW. NRMCA.ORG Using Structural Numbers for 1” of Material Concrete = 0.50 Surface Asphalt = 0.20 to 0.44 Bituminous Base = 0.10 to 0.34 Aggregate Base = 0.07 to 0.14 *AASHO Road Test

WWW. NRMCA.ORG For Example: 5” Concrete Pavement 5” X 0.50 = 2.50 SN 1.5” Surface Asphalt & 6” of Bituminous Base 1.5” X 0.38 = ” X 0.32 = SN

WWW. NRMCA.ORG Concrete vs. Asphalt Apples-to-apples comparison of pavement design should always be considered Quantification in $ allows for a better business decision on pavement choice

WWW. NRMCA.ORG Concrete Pavement Analyst Uses Customer Inputs Compares Asphalt and Concrete designs per industry standard specifications Also compares Local Design Criteria Provides design and life- cycle cost comparisons Allows user to make a more educated decision

WWW. NRMCA.ORG Design/Cost Summary Reports ACI Concrete Design Asphalt Institute - Full Depth Design Locally Specified Asphalt Design

WWW. NRMCA.ORG CPA is NOT a Design Program! A Promotion Tool Assist promoters in differentiating between asphalt and concrete parking lots Intended to provide comparisons of design and life-cycle cost

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Three Different Graphs Design Summary Graphs  Car parking area  Truck & drive area Cost Summary Graphs Break Even Analysis Graphs All Cost Graphs Provided in 3 Views  Current costs  Inflated costs  Present value costs

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Customizing Your CPA Software

WWW. NRMCA.ORG Customizing Your CPA Software Change material names, costs Change labor rates Change maintenance intervals

WWW. NRMCA.ORG Customizing Your CPA Software Utilizing the Configuration Screen Can be set to user’s preference Can be reset to factory defaults

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Don’t Forget the CPA Reference Library

WWW. NRMCA.ORG Reference Library

WWW. NRMCA.ORG Reference Library

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Design Details 26 different details Three formats .dwg .dxf .jpg

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Step-by-step instruction Customizing tips  Setting defaults  Customizing reports

For more information Philip Kresge

Promotion Best Practices

WWW. NRMCA.ORG What’s in Your Toolbox?

WWW. NRMCA.ORG Concrete Delivers! For Owners  Durability  Economical  Safe  Upscale Appearance  Environmentally Friendly

WWW. NRMCA.ORG Concrete Delivers! For Designers & Specifiers  Preparing the Subgrade  Material & Proportions  Thickness  Jointing  Construction Practices

WWW. NRMCA.ORG Concrete Delivers! Environmental Benefits of Concrete

WWW. NRMCA.ORG 20 slide PowerPoint show printed for use in one-on-one presentation Alternative to using laptop/projector for less formal presentations Help for the technologically impaired Within everyone’s comfort zone Low Tech Pitch Book

WWW. NRMCA.ORG The specifier sees full presentation pages for clear communication of images and major points

WWW. NRMCA.ORG The promoter views a smaller version of the specifier page, along with other useful notes and background information

WWW. NRMCA.ORG Parking Lot Design Assistance Program

WWW. NRMCA.ORG Sample Design Suggestions

WWW. NRMCA.ORG Making the Call

WWW. NRMCA.ORG Introductory meeting with Prospect “If I can just have minutes of your time...” Utilize Pitch Book Touch on the highlighted benefits of concrete parking lot The Close – “I’m sure now that you can see why you should consider a concrete parking lot for your project(s)”

WWW. NRMCA.ORG Listen to customers’ wants and decipher their needs

WWW. NRMCA.ORG Teach customers to want what they need

WWW. NRMCA.ORG Change Order can be most successful if you... Solve a problem for your customer At the time they are thinking about it Do it easily and quickly Selling Solutions

WWW. NRMCA.ORG Make Suggestions Use your professional expertise to provide insight Provide alternatives to existing designs Present new technology  Self consolidating  Pervious  ICF Demonstrate benefit to owner  Quality  Economy  Safety

WWW. NRMCA.ORG Gather Information Project size Intended use  Light or heavy duty  Projected Average Daily Truck Traffic Is there an existing asphalt specification/design?

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Gather Information Have Construction Mgrs., GC’s, etc. been selected? Time frame?

WWW. NRMCA.ORG Make a Follow-up Appointment Leave behind appropriate Concrete Delivers! Brochure and Local Project Profile (if applicable) Take info back to your office to work out particulars  Get answers to client’s questions  Design/Life Cycle Cost comparison with Concrete Pavement Analyst

WWW. NRMCA.ORG Making the Call Running Concrete Pavement Analyst  Gather relevant info Count on your Team  R/M Producer  Contractor  Local concrete and asphalt costs  Contractor input on in-place costs  Run CPA comparison  Print results and prepare for presentation to client

WWW. NRMCA.ORG Give it a more Professional Look!

Closing the Deal 4 Easy Steps to Remember at Buying Time

WWW. NRMCA.ORG 1. “Tune your Radio to WIFM” WIFM – “What’s In it For Me?” This is the favorite and only station your client listens to  Know why they are buying  Remind them why they are buying  Talk to them about how this deal will help them!

WWW. NRMCA.ORG 2. Ask for the Deal You have identified your clients needs You have presented a consultative solution to their needs Selling Solutions You have earned the right to ask them to buy your recommended solution…So Ask!

WWW. NRMCA.ORG 3. Stop Selling Your clients know what they want They asked you to provide it and you did! The more you talk the more they think you are not done providing the solution Stop talking and let them decide to decide

WWW. NRMCA.ORG 4. Close the Deal Closing is about confidence  If your client feels you have confidence in your solution, they will have confidence in your solution  Confidence comes from preparation  Role play your final presentation and prepare answers to objections

WWW. NRMCA.ORG A Word of Caution Stay Professional Keep Your Promotion Message Positive Focus on Benefits of Concrete Sell Solutions Handle Asphalt’s Weaknesses with Care Mediocrity Always Attacks Perfection!

WWW. NRMCA.ORG The best advice my father ever gave me...

WWW. NRMCA.ORG Benefits Applications Resources Links Publications Pervious Concrete Concrete vs. Asphalt

WWW. NRMCA.ORG Parking Lot Strategic Plan BUD Program Link to Parking Lot Design Assistance Program Photos Project Directory Promoter Directory

WWW. NRMCA.ORG Questions?

For more information Philip Kresge