‘Telling the Port Story’ Heather Morris Director of Communications and Community Relations.

Slides:

Advertisements

Similar presentations

From CBAs to Shared Prosperity CBAs – project based, sometimes redevelopment areas/multiple projects Broadbased agendas –improve job quality –make sure.

Advertisements

Getting Started with Social media YouTube, We Tube Jayme Swain Director, Engage.

Sponsorships HSS 3000/5263 Sport Marketing Dr. Brian Turner.

LSU AgCenter Internal Leadership Local Support Update May 14, 2013.

Learning Lab - Social Media for the Civil Air Patrol What PAOs and commanders need to know to make these free delivery platforms work for their units,

The Importance of Social Media. Some facts and statistics: Nearly 1 out of every 5 minutes online is spent on social media Facebook reached 1.11 billion.

By Lee Betancourt Director of Communications and Public Relations Jane Myers Public Relations, Communications and Social Media Coordinator Social Media.

COMMUNICATIONS & PROMOTIONS DIVISION. Advertising Marketing Materials Web Development Public Relations Event Marketing and Trade Shows Marketing Missions.

1 Presentation for the 11th Annual Atlantic Intracoastal Waterway Conference By David B. Sanford Director, Navigation Policy & Legislation American Association.

Developing a Social Media Strategy Ashley Schaffer Ebe Randeree For Your Organization.

1 Trade Corridor Improvement Fund March 5, 2008 Southern California Consensus Group.

PRSA Student of the Year Competition. Introduction I approached this project as a patient looking for information on community service programs. By surveying.

Social Recruiting Travis Davis, Recruitment Specialist NCDOT Career Services.

Mailing Lists Should we invest more in new customers or in building better relationships with our existing customers?

“IT Solutions for Tourism Industry” CAPS Workshop Yerevan April 14, 2009.

Implementing Efficient & Effective Social Marketing Strategies for YOUR Business.

By Anil Bharadwaj Secretary General Federation of Indian Micro and Small & Medium Enterprises (FISME) Increasing chamber of commerce outreach & the power.

Adriana Iordan Web Marketing Manager / Avangate Social Networking Media How the software authors should use it?

Suzanne Clark, Miami University Assistant Director, Electronic Communications & Social Media.

Advertising includes: the name of a product or service how that product or service could benefit the consumer. Advertiser: wants to send out a message.

Wherever Life Takes You 8 (PT) 2 is a 5-year nationwide education and outreach initiative designed to build support for public transportation.

Your New Public Relations Resource Kit Mary Chris Skeldon, Communications Director Laura Adkins, Communications Specialist.

Marketing Your Business Through Social Media. FSC Interactive Online and Interactive Marketing Agency located in New Orleans, La. Specialize in Social.

Ian Reeves. B2B magazines  Magazines published to provide information pertinent to their readers’ working lives  Often paid for by subscription, usually.

Utilizing Social Media & Multimedia Communications.

Planning the promotion Advertising Sales promotion Public relations

Fashion Advertising and Promotion

AIR QUALITY OUTREACH THROUGH SOCIAL MEDIA Presented by Kellie J. Poolaw, Director of Environmental Programs Delaware Nation of Oklahoma.

Social Media at LISC June LISC Social Media What is it? New ways to distribute our news and stories that engages, interacts and shares. Why do it?

Enhancing engagement through. Setting the Stage for Public Trust  Seamless cohesion:  Organizational Interest  Council Political Interest  Public.

Next Slide Last Slide Back to GreenWorks.tv The Environmental Fund for Pennsylvania (EFP) inspires positive change by funding environmental stewardship.

Tweets on Deck Moving beyond traditional models of sports coverage Avery Holton, Ph.D. Student, University of Texas at Austin

Port of Long Beach Development Projects Al Moro, P.E. Chief Harbor Engineer ACEC January 18, 2012.

Sports Advertising Communications 452 – Advanced Media Planning Christina Greer & Jynafer Castillo.

PierPASS & Operations as a Solution to Freight Congestion FHWA Talking Freight Seminar June 21, 2006 Bruce Wargo President & CEO, PierPASS Inc.

LET’S WORK TOGETHER: Integrating Social Media, Online Marketing, and Outreach ALA Annual 2012 June 25, 2012 Marshall Breeding Independent Consultant, Author,

APTA 2011 Authorization Outreach Responding to Congressional Cutback Proposals 1 Webinar July 20, :30 p.m.

Web 2.0 in Business Networking | Public Relations | Collaboration.

Delivering Your Messages in Today’s Online Environment American Library Association, PR Forum Kevin T. Kirkpatrick Executive Vice President Sunday, July.

A Premier Gateway for International Trade Gina Barro Business Development.

What is Printcasting? Knight News Challenge project that democratizes print publishing process. Objectives: Let anyone create a printable magazine. No.

Crash Course in PR 101 (no helmet needed!) Marketing Bootcamp for Entrepreneurs and Small Business Owners March 13, 2010.

DIRECTOR OF UNIVERSITY MEDIA RELATIONS THE UNIVERSITY OF TEXAS AT AUSTIN Gary Susswein.

2014 Project Updates Building the Port of the Future Gina Barro Business Development Manager Trade Development Division.

JOHN MCKECHNIE DIRECTOR, OFFICE OF PUBLIC & CONGRESSIONAL AFFAIRS NCUSIF Public Education Campaign Update.

3200+ Athletes from 30+ States 413+ Agencies from Across United States 50+ Sports 35+Venues 500Volunteers 2548Medals Awarded.

Outline The practice of public relations Types of public relations programs Public relations planning Public relations tools Effectiveness and excellence.

OCLC Online Computer Library Center 1 Social Media and Advocacy.

California Air Pollution Officers Association September 20, 2007 James C. Hankla Long Beach Board of Harbor Commissioners “Building Bridges to Healthier,

BUSINESS GROWTH and CUSTOMER RETENTION THROUGH ADVERTISING I can help you ANALYZE & PLAN your advertising program for optimal effectiveness.

Presentation to the Talking Freight Webinar Series May 18, 2011.

Shoveling tweets: An analysis of the microblogging engagement of traditional news organizations Marcus Messner Maureen Linke Asriel Eford School of Mass.

Developing and extending the co-operative sector.

Digital Marketing Strategy Fantastic Oceans Goal is to improve brand awareness and generate fundraising via the digital platforms - Facebook, Twitter,

The Marketing Plan ProductPromotionPlacePrice. Product What products will you sell? 1.Research the competition to determine what products customers want.

MEDIA & COMMUNICATIONS.  More than 800 million Facebook users  Over 100 million Twitter users  64 million LinkedIn users in North America alone  1.

Many media, single message The right tool for the right job Video, print, newsletters, and billboards Consistent brand, powerful message.

EGI-InSPIRE RI EGI-InSPIRE EGI-InSPIRE RI Marketing and communications strategies Catherine Gater EGI Deputy Director.

Promotional tools and techniques  Programmers and event planners have a variety of tools and techniques available to communicate effectively with their.

Strategies for Social Media Marketing. SOCIAL MEDIA & YOUR AUDIENCE Find and engage with current and potential customers online! Social is now the top.

LASSONDE PR / MARKETING Tips & Resources for Student Programs UPDATED:

Making the most of new media. Susie Wright Sue Fidler Ltd Find us:

Who’s that club? Raising awareness of your club in your local community June 27, 2012.

How to Deal with the Press T. Maria Caudill Assistant Director Communications & Public Affairs CSDA Training Conference October 2006.

State of the Port 2009 International Business Assn. January 30, 2009 Richard D. Steinke, Executive Director Port of Long Beach.

Sharing the Power of Associations Every Industry. Every State

Meetings Move Us Forward is a grassroots resource created by MPI to help teach members how to talk about the meeting and event industry in a consistent.

The Industry – The Association

AAPA Environment Committee

Port of Long Beach DARRIN LAMBRIGGER, P.E., CCM

Presentation transcript:

‘Telling the Port Story’ Heather Morris Director of Communications and Community Relations

Helping the Port prosper The Communications Division promotes the Port and international trade by informing and educating the industry and community – “telling the Port Story…your story.”

Communications Tool Box: We Tell the Port Story Through: Advertising Newsletters: Industry/Community Electronically – web and Videos…clips Educational programs Community events

Trade advertising

More trade advertising These ads run in the Journal of Commerce Cargo Business News American Shipper Cunningham Report

On-line Advertising…

On-line Advertising…

Clean Trucks Program Ads This is a billboard on the 710 Freeway, but we’ve also placed ads in the Press-Telegram, Grunion Gazette, Long Beach and Los Angeles Business Journal

More Clean Trucks…

Community advertising

Newsletters, and print

updates Subscribe at

Social media

Tweet, tweet

Port TV: ‘Pulse’ and YouTube

Community outreach Join us at Green Port Fest, the annual open house attended in 2009 by 10,000 friends, neighbors

Reaching out with harbor tours…

Community events…

Let’s Talk Port, New Series Begins…

What do we get out of it? Huge benefits… Informed public Port supporters Transparency Goodwill … a great investment!

Educational Outreach

The result is Public and industry support for $750 million Middle Harbor Project to improve efficiency, cut pollution 50%, create 14,000 new jobs

Next up The Port is proposing to replace the aging bridge with a $1.1 billion replacement to improve traffic flow and safety

We need your support Construction would support $2.8 billion in economic activity and 4,000 jobs a year for six years, and keep the Port competitive