THE MOST IMPORTANT IT PERSON IN THE ROOM: WHY DATA EXPERTS OWN THE FUTURE #ITDEVCON Kevin Kline, SQL Sentry Director of Engineering Services,

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Presentation transcript:

THE MOST IMPORTANT IT PERSON IN THE ROOM: WHY DATA EXPERTS OWN THE FUTURE #ITDEVCON Kevin Kline, SQL Sentry Director of Engineering Services, Microsoft SQL Server MVP since 2003 Twitter, Facebook, KEKline

AGENDA What’s the context? Others in IT Power in the Narrative An Epiphany in the Haystack Secret Ingredients in the Sauce

CONTEXT Top 10 professions according to Bureau of Labor Statistics. #5 best IT jobs #12 best overall jobs Businesses are now better understanding the value of data. FaceBook and LinkedIn Google 15% growth year-over-year, meaning demand. 40% attrition expected in the next 10 years, according to Unisphere Research, meaning supply. Older workers retiring Middle-aged workers moving up and out How are enterprises responding? More consultants More outsourcing More H1B visas More unskilled/accidental DBAs Sometimes more pay

OTHERS IN IT Is it all IT people or is it just me?

Database Admins? BI/BA? Data Scientists? Yes, always, every time. Developers? Sometimes yes. Sometimes no. Admins? An is an . Network Admins? It’s all TCP/IP packets to me. System Admins? It’s just hardware.

POWER IN THE NARRATIVE Data tells a story. And that empowers us.

MEMORABLEIMPACTFULPERSONAL

DATA+STORY

=Intellectual ConnectionEmotional Connection

What’s the story? Why are we making this decision?

AN EPIPHANY IN THE HAYSTACK Three stories: the Ghost Map, the Turing Test, & the FiveThirtyEight

THE GHOST MAP

#ITDEVCON

THE TURING TEST

THE FIVETHIRTYEIGHT

Gartner 1.Data is the “oil” of the 21 st century. 2.Proprietary algorithms are the “refined” fuel. 3.Together, they are a means of acting on data to solve specific problems via direct action. Gartner 1.Data is the “oil” of the 21 st century. 2.Proprietary algorithms are the “refined” fuel. 3.Together, they are a means of acting on data to solve specific problems via direct action.

SECRET INGREDIENTS IN THE RECIPE Four things MIPs do frequently

BECOME THE MIP Deep domain knowledge. Data as story. Story within a narrative. Memorable, Impactful, Personal. Tech skills + team values.

THE ENTERPRISE ARCHITECTURE QUESTION If we can choose from a vast number of data platforms, which should we use?

RECAP 1.There are NO IT problems. There are human problems solved using IT. The truest asset in IT is its data. 2.Humans naturally think in terms of story and narrative. Data tells a story. 3.Learn how to tell a data-driven story with emotional heft: Memorable Impactful Personal 4.Be curious about your data and write new stories with it.