Comprehensive In Game Experience

 108M people in the US play video games  More than 4 in 10 Internet users visit a gaming site every month (44% Reach)  Gamers are avid Internet users overall: They spend over 48 hours per month on the Internet … twice as much time as the average Internet user. They consume 55% more pages on the Web than the average Internet user. Gaming is a Serious Opportunity Significant Reach Sources: Yankee Group, comScore

The Casual Game Segment Booming Industry  Every one of us has played a casual game – fun and easy to learn, but very hard to master  Games are usually played as a download, in-browser, on cell phone or on a console  Famous titles: Tetris, Bejeweled, Super Collapse, Mahjong, Sudoku, Free Cell & Solitaire  Internationally accepted form of entertainment  $2B+ industry by 2008 with an estimated 40% coming from advertising and sponsorships  Big players in the industry: Real, MSN, Pogo, Shockwave, Yahoo

0% 20% 40% 60% 80% 100% Complete video play rate In Game Streaming Video Advertisers Top Tier Advertisers and Partners Combined Global Reach of 45M+ Unique Users per Month 77% Automotive 80% Entertainment 80% Pharmaceutical 74% CPG Developer Partner Network

Nielsen//NetRatings and RealArcade 2005 Annual User Survey Age: 80% between years old Family: 60% Married, 50% have children Education: 78% College Educated Income: 50% have HHI over $50k Internet: 95% use internet daily, 90% from home, 84% broadband Usage: 6.5 hours per week Gender: 68% Female Demographics Casual Games – a Woman’s World!

 70% full video play rate  9% of video played in full screen mode (Avg. of 6 sec)  8% CTR  Clickable  Adjustable  Duration In Game Ads Targeted streaming in-game video ads in casual games  Innovative new opportunity powered by Eyeblaster to deliver targeted streaming in-game video ads in casual games. Format: Strong Performances: In Game Reminder  15 sec video, full screen option + reminder  30 sec video, full screen option + reminder  Full screen video on user initiation  Clickable  Adjustable skip option

 Short lead time  Immersive experience  User is exposed even when disconnected from the internet  Available games: In Game Ads In game logo placements for a powerful branding experience

In Game Ads / Reports Detailed reports with an easy online access In Game Integrated Images  All integrated elements in a game form one skin on game start we count 1 impression.  Total brand exposure time  Average brand exposure per impression  Average brand exposure per unique user In Game Streaming Video  Impressions / clicks  Video play duration (25%, 50%, 75%, 100% and average)  Full screen video (Initiated and average duration in full screen)  Reminder duration

Ad-enabled Games Top games are now ad-enabled

Eyeblaster In Game Ads Solution for Casual Games Demo Download and Install a game Click for video grab of a game

Thank You!

Aloha Solitaire Slick and elegant integration Card Backs: Your logo is constantly displayed in a polite manner on the back of the cards. Card Placements: your logo is re- exposed in the game as the card pile is empty. Game Background: your logo / message is laid on the sand gradually revealed as the game progresses.

Shape Shifter Slick and elegant integration Branded Shapes: your logo is displayed in a polite manner on some shapes. Bonus Bottle: Users are waiting for the branded bonus bottle Game Background: your logo / message is hidden and gradually revealed as the game progress.

Game Background: your logo / message is laid on the background gradually revealed as the game progress. Selected Tiles: your logo is displayed in a polite manner on some tiles – user task is to mach to tiles with your logo on it. Mahjong Medley Slick and elegant integration

In Game Ads / Integrated Images Additional Examples

Casual Gaming Female focused opportunities. Raise awareness of online sweepstakes Demographics*: Gender: 68% Female Age: 80% between years old Family: 60% Married, 50% have children Education: 78% College Educated Income: 50% have HHI over $50k Internet: 95% use internet daily, 84% broadband Social: 50% of users refer their friends * Nielsen//NetRatings and RealArcade 2005 Annual User Survey 1 Intro message In game reminder 2 Branded playing space 3 Between level pre-roll

In Game Streaming Video Advertising In cooperation with RealNetworks  Launched with 12 GameHouse titles in July and expanding to 50 games  15 & 30-second commercials shown between levels w/ one ad every 10 minutes max  Full Screen Video  Clickable In Game Reminder  Users are granted an additional 30-min of demo time or free forever game in exchange for ads  Several successful campaigns to date  Comprehensive online-reporting  Custom brand studies available