REALTORS® Electoral Services Program REALTORS ® Electoral Services Program.

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Presentation transcript:

REALTORS® Electoral Services Program REALTORS ® Electoral Services Program

First Year Accomplishments Distributed 10 million data records Worked in over 40 states Provided data, polling and consulting services Building legacy database 3 REALTORS ® Electoral Services Program

MAIL, PHONE AND DATA Names/ Address/ Phones/ Consumer information => 7.8 million records addresses => 1.1 million Legacy data records => 1.2 million 4 REALTORS ® Electoral Services Program

New For 2009 Phone numbers included as standard data allocation addresses available Enhanced voter count tool Expanded polling services 5 REALTORS ® Electoral Services Program

 Candidate Surveys  Issue Campaign Surveys  (Ballot Initiatives)  Issue Advocacy Surveys  General Issue Environment Surveys  Membership Surveys

Polled to  Assess environment  Test messages  Identify target audiences (GOTV & Persuasion) Analyzed city voter file to determine turnout and identify targets Helped design mail & communication campaign to motivate and persuade voters

 Poll showed that tax was popular:  56% in favor; 40% opposed  Support for proposal was weak  Those who opposed did so strongly  Supporters could be easily peeled away

 GOTV/ Motivational mail to Republicans and independent homeowners  Persuasion mail to middle & upper income Democratic homeowners  Themes:  Tax won’t solve the problem of affordable housing  Will eventually tax you

 ~12k persuasion pieces mailed  Non-targeted turnout:  13%  Targeted turnout:  41%  Result – turnout was 3 times higher for targeted voters

ElectionMarch 4th, 2008March 10 th, 2009% Change Total Votes7,9078,5258% Increase Realtor Votes % Increase “Base” Targets9291,52364% Increase “Persuasion” Targets2,4112,2367% Decrease Unaffiliated/Other Total % Increase Unaffiliated/Other Targeted % Increase Democrats Total6,2046,0912% Decrease Democrats Targeted1,8681,7566% Decrease

ESP Voter Database Voter data Sources Data Availability Update Frequency Consumer data Sources Data Availability Update Frequency Data Quality Hygiene Matching Contact Data Coverage Data Access Voter Count Tool 18 REALTORS ® Electoral Services Program



Issues Mobilization Budget $7,050, Cycle Level 1 and Level 2 Requests $2,050, Cycle Level 3 Requests $5,000,000