Nelson – BUS 4922 – Valuation Project – Page I Business Description: GPRO develops hardware and software solutions to alleviate consumer pain points associated with capturing, managing, sharing, and enjoying engaging content. Known for their high-definition personal cameras, GPRO is often associated with extreme-action video photography. As of 2014, GPRO is a publically traded company. News (ReferenceUSA) The coalition for drones (18-24 months) Yi Action Camera – a top 5 gadget at Mobile World Congress President, Tony Bates, new eBay board member Industry: Consumer Goods Sector: Electronics Founded: 2004 Headquartered: San Mateo, CA Key Financials12/31/14 Revenue1,394,205,000 Operating Profit187,000,000 Net Income128,088,000 Assets917,700,000 Outstanding shares129,100,000 Earnings per share0.99 Dividend per sharen/a Capital Structure* % Debt128,240,28020% Equity512,961,12080% D/E Ratio0.25 DuPont Analysis Profit Margin0.09 Asset Turnover1.52 Equity Multiplier1.79 ROE3.4% Market Pricing Price per share$40.40 Market Cap5,220,000,000 Price/Earnings$40.72 Price/Sales3.74 Price/Book10.17 Cost of Capital Beta0.61 Ke5.55% ROE3.4% Credit RatingA- Kdt2.5% WACC4.94% ROI1.29% *Since debt for 2014 is zero, a stable capital structure is estimated. Kdt and WACC are therefore estimated figures for 2015
Relative Valuation Methods CompanyMarket Cap $BP/EPEGP/SalesP/Book GoPro (GPRO) $ Sony (SNE) $ Eastman Kodiak (KODK) $ Garmin (GRMN) $ Orbotech Lmt. (ORBK) $ Parrot SA (PARRO.PA) $ Hewlett-Packard Co. (HPQ) $ Digital Ally Inc. (DGLY) $ Median Range* Nelson – BUS 4922 – Valuation Project – Page II P/EPEGP/SalesP/Book Base for GPRO0.9925% Estimated Multiples Relative Valution Estimate$5 B *Negative P/E and PEG are not included because data is not valid and GPRO is not included P/S Multiple is used in final valuation
Nelson – BUS 4922 – Valuation Project – Page III Intrinsic Valuation Methods, Summery Valuation & Recommendations Actual Forecast (in millions)12/31/ Revenue1, , , , , , Gross Profit Operating Expense1, , , , , , EBIT Tax Rate29%35% NOPAT Total Capital Change in Total Capital Free Cash Flow Return on Operating Capital ROI WACC4.94% Terminal Growth3% Terminal Value FCF + Terminal Value Value of operations $6, Add Short Term Investments Less Debt 0 Intrinsic Value Estimation $6, Summary Relative Valuation ($M)3,559,405,365 Intrinsic Valuation ($M)6,994,600,000 Valuation estimate ($M)5,277,002,683 Fully-dilluted Shares129,100,000 Value per Share40.88 Current Price per Share$40.40 Value relative to Price1.18% At the current price, GoPro looks overvalued. GoPro is in a critical period where its next steps determine the fate of this company. GoPro should acquire some debt, diversify its products, and have a plan for the upcoming drone market. Investors are advised to revisit the stock in about 1 ½ years to make buy/sell decision. Recommendation: Hold
Sources Nelson – BUS 4922 – Valuation Project – Page IV SLIDE I FinancialsReference USA Analyst Recommendations BetaYahoo Finance: 0.66 NASDAQ: 0.55 MorningStar: 0.0 Google Finance: - Average: 0.61 Credit Rating (estimated)A- Spreads (Reuters)89bps NewsReference USA SLIDE II Comparables MarketWatch & NASDAQ Ratios (comparables) Yahoo Finance & Ref USA