Chapter 8 Entertaining Products & Marketing

Entertaining Products Can be both tangible goods and intangible services What are some examples?

Concessions Snack bars that sell refreshments such as popcorn, soda, and candy

To rent or buy? About 40% of revenue of DVDs and videos comes from the sale of DVDs, not renting. Evergreen – films or products that are popular year after year. What are some examples of Evergreens?

Music CDs & Distribution Worldwide sales of recorded music total about $40 billion a year Record Clubs – are organizations in which members receive free records if they agree to purchase additional records within a certain time period Rack Jobbers – are independent vendors who distribute, price, and control their own inventory within a store.

Electronic and Video Games Video and electronic games as media-based entertainment products are a $10 billion a year business. Have become a rival of music CDs About 40% of space is devoted to video-game rentals Cross-marketing video games is very common

Books & Magazines Print media – books, magazines, comics, newspapers – is one of the oldest sources of entertainment

Theme Parks & Water Parks Locations-based entertainment – is entertainment that includes amusement, theme, animal, and water parks Impulse Spending – buying without prior planning. Examples: food, souvenirs, and apparel.

Edutainment Recreation based entertainment that is also educational Museums, Zoos, & Theaters

Special Entertainment Events Disney on Ice, Stars on Ice, & Sesame Street Show are examples Usually move from place to place

Distribution Primary Market – in film distribution is the target audience which is the theaters that show films in first release Secondary Market – is the target audience after the film has been in first run at theaters, and it includes foreign theaters, television, discount theaters, home rental and sales, cable tv, and airlines

Marketing Films Trailers – previews of upcoming movies shown before the main feature