MEETING THEIR DEMAND: EBOOK PURCHASING FROM CONSORTIAL AND INSTITUTIONAL PERSPECTIVES Chris Diaz, Scholarly Communications and Collections, University of Iowa Karen Fischer, Collections Analysis Librarian, University of Iowa Matt Barnes, Vice President of Product Marketing, ProQuest Karen Wilhoit, Associate University Librarian, Wright State University Michael Zeoli, Vice President of eContent Strategy & Partner Relations, YBP Lively Lunch Session, 12:45-2:00pm Charleston Conference November 8, 2013

FOUR YEARS OF UNMEDIATED DEMAND-DRIVEN ACQUISITION AND 5000 EBOOKS LATER: WE GAVE ‘EM WHAT THEY WANTED KAREN FISCHER, COLLECTIONS ANALYSIS LIBRARIAN CHRIS DIAZ, SCHOLARLY COMMUNICATIONS & COLLECTIONS UNIVERSITY OF IOWA LIBRARIES CHARLESTON CONFERENCE NOVEMBER 8, 2013

“We librarians were buying books that no one cared about. We were wasting significant money on books while at the same time we were cancelling serials and databases that were heavily used and needed for both research and classrooms. There had to be a better way” -Dennis Dillon

DDA AT IOWA Four years without interruption Unmediated beyond the initial approval profile Applies a YBP profile to DDA ebooks Spent over a half a million dollars to date

PROFILE Modified profile used for our YBP approval plan Exclusions: certain publishers, publication date All DDA purchased titles available under Single User licenses Price capped at $250 per title

“The key to budgeting is to know how your customers behave and not just to speculate.” – Dennis Dillon

ANALYSIS PARAMETERS Analyzed 5440 purchased DDA titles Included titles triggered for purchase over a 4 year period (Oct 1, 2009-Sept 31, 2013) Primarily focused on “user sessions”

SPENDING Purchased Date (trigger date) No. of TitlesCost Avg. Cost/Month Avg. Cost/Title Year 1874$80,550.18$6,712.52$92.16 Year 2844$88,752.06$7,396.01$ Year 31742$171,315.28$14,276.27$98.34 Year 41980$194,412.46$16,201.04$98.19 Total5440$535,029.98$11, $98.46

PUBLISHERS Publisher No. of Titles Taylor & Francis (Routledge)900 Wiley726 Cambridge University Press582 Taylor & Francis475 Palgrave Macmillan308 Elsevier209 Sage126 Guilford Press124 Oxford University Press122 Academic Press109

UNIVERSITY PRESSES University PressNo. of Titles Cambridge University Press582 Oxford University Press122 Princeton University Press56 MIT Press50 Duke University Press47 University of Chicago Press35 University of North Carolina Press26 University of Minnesota Press25 University of Toronto Press24 State University of New York Press21

TOP SESSIONS PER PUBLISHER

PUBLICATION YEAR Publication YearNo. of Titles No. of Sessions % of Total Sessions % % % % % % % % % % % %

SUBJECT ANALYSIS LC ClassSubject Area no. of DDA titles % of Total Titles R-RZMedicine & Health Sciences % HB-HJEconomics and Commerce % P-PQ, PTLanguages & Literature % L-LGEducation % HM-HXSociology %

HIGHEST USE TITLES TITLE Price No. of Sessions Cost/ Session Masculine Jealousy and Contemporary Cinema $ $0.18 Current Diagnosis & Treatment: Pediatrics (19 th ) $ $0.23 First Aid for the USMLE Step 3 (2 nd ) $ $0.15 Textbook of Psychiatric Epidemiology (3 rd ) $ $0.97 Roman Games: Historical Sources in Translation $ $0.43 Clinical Neuroanatomy (26 th ) $ $0.26 Invisible Hook: The Hidden Economics of Pirates $ $0.12 Case Files: Internal Medicine (3 rd ) $ $0.17 McGraw-Hill's GRE (2010) $ $0.11 Frederick Douglass: A Biography $ $0.22 Media and Cultural Studies $ $0.27

USAGE No. of SessionsNo. of Titles% of Total Titles Used % % % % % %

“The first rule of demand-driven acquisitions is: Control the costs.” - Dennis Dillon

CONTROLLING SPENDING: PRICE CAP Changed the price cap from $250 to $225 Purchase Amount No. of Titles PurchasedCost Projected Savings for 2012 existing price cap of $250:1970$195,016 if price cap were $225:1930$185,128($9,888) if price cap were $200:1887$176,103($18,913) if price cap were $175:1792$158,177($36,839) if price cap were $150:1634$133,042($61,975)

CONTROLLING SPENDING: THE “MOVING WALL” Removes titles published more than five years ago on an annual basis This resulted in the initial removal of 12,000 titles Selectors are notified in advance about titles to be removed

CONTROLLING SPENDING: SHORT-TERM LOANS Single-Use Titles Titles…. No. of Titles Spend Amt. Projected Savings with 1-Day Loan Used Once in: $3,645.02($3,281) Used Once in: $13,304.28($11,974) Used Once in: $17,537.23($15,784) Used Once in: $43,193.20($38,874) Total745$77,679.73($69,912)

CONTROLLING SPENDING: SHORT-TERM LOANS In 2012, the subject areas most likely to see one- use are: Religion Engineering & Technology Political Science American History Economics and Commerce

IOWA’S FUTURE WITH DDA More useful reports Examining the “risk pool” Analyzing the effects of short-term loans Developing procedures for the review and removal titles from the “risk pool”

THE FUTURE WITH DDA “We have a new tool called DDA that allows us to give our readers what they want before we know they want it.” - Dennis Dillon

bit.ly/iowa-dda Karen Fischer: Chris Diaz: REFERENCE: Patron-Driven Acquisitions: History and Best Practices Edited by David Swords. De Gruyter.