© 2011 Blue Cross and Blue Shield of Minnesota. All rights reserved. BLUE CROSS AND BLUE SHIELD OF MINNESOTA Transparency Overview

Blue Cross is committed to collaborating with you to deliver information and solutions to help patients make more informed healthcare decisions when seeking care. This summer a suite of Blue consumer engagement capabilities will be made available both in our online provider finder tool and Blue National Doctor & Hospital Finder website: Blue Patient Review of Physicians Physician Quality Measurement Blue Physician Recognition 2 OVERVIEW

The Blues are committed to engaging members in new ways to transform the way they make health care decisions. 3 TRANSPARENCY INITIATIVES Deliver evidence- based care Participate in national, regional and local quality initiatives Search for health care information online Make health care decisions for themselves and their families Collaborate with healthcare providers to deliver safe, evidence- based, patient-centered care Provide integrated, understandable, and easy-to-use tools Engage members to make better decisions Integration drives increased member engagement

Market research highlights the extent to which consumers find transparency information valuable and how they prefer to receive it. 76% 76% say they would find valuable or extremely valuable “information in advance of what it will cost me to see a particular physician or receive a particular treatment.”* 67% 67% say they would find valuable or extremely valuable “quality ratings of doctors and hospitals.”* BUNDLED INFORMATION Consumers prefer “bundled information” delivered in a simple, easy-to-understand experience. Consumer research validates the importance of information in the healthcare decision-making process. 4 COST AND QUALITY TRANSPARENCY: CONSUMER DEMAND Sources: National BCBS Segmentation Study 2011 and BCBSA Transparency Meta-Analysis 2011

Consumer Transparency Present information in an integrated, meaningful and understandable consumer-focused display. Provide resources for individuals to make informed health care purchasing and treatment decisions. Transparency encompasses quality and cost information to help individuals make informed health care decisions. 5 COST AND QUALITY TRANSPARENCY: OVERVIEW Blue Solutions The Blues ® have launched a multifaceted transparency approach that makes cost estimates, physician quality and recognition information, and patient reviews available to consumers to use in their health care decision-making.

Three key initiatives are underway to support the launch of consumer transparency solutions. 6 BLUE SOLUTIONS: TRANSPARENCY SOLUTIONS Patient Review of Physicians Physician Quality Measurement Blue Physician Recognition

© 2011 Blue Cross and Blue Shield of Minnesota. All rights reserved.