ADVERTISING NameName Andrew Maccini. OVERVIEW Background Background Sources Sources Organization of Literature Organization of Literature Challenges and.

Slides:



Advertisements
Similar presentations
Jacqueline A. Gill, Associate Professor RESEARCH STRATEGY Jacqueline A. Gill, Associate Professor
Advertisements

Early American Consumerism and its Impact on The Independence Movement Overview Stephen Marini.
DART 261 Library Research Melinda Reinhart Visual Arts Librarian September 2014 Book Cell: Octagonal Building Made Entirely.
Historical Themes Historical themes teach students to think conceptually about the American past and focus on historical change over time.
The Changing American Society: Subcultures
Breadth First Search
1 Matakuliah: G0492 / English for Advertising Tahun: 2005/2005 The World of Advertising Types of Advertising Roles of Advertising Function of advertising.
The American Promise: A History of the United States Fourth Edition CHAPTER 27 The Politics and Culture of Abundance 1952–1960 Copyright © 2009 by Bedford/St.
Chapter Twelve Managing Global Advertising. Copyright © Houghton Mifflin Company. All rights reserved Figure 12.1: Global Advertising.
Viewing the World Through Media and Popular Culture.
POP art. Slide 2 POP art Pop art is a visual art movement that emerged in the mid 1950s in Britain and in the United States. Pop art is an art movement.
Theoretical perspectives of international communication
Araba Dawson-Andoh 122 A Alden Library
The evolution of women in advertisements and magazines from the early 20 th century till recent time.
CMNS 230 Research for Final Essay Sylvia Roberts CMNS 230 research guide.
AP Exam Review I: General Review Tips Prioritize - Focus on topics/areas of weakness first Avoid trying to memorize too much - Review “big picture”
Ch. 3 Cultural Conformity and Adaptation
Scientific Creative Writing Project Ms. Childers May 2007.
Library 150 Information Literacy & Research Skills E. Chisato Uyeki Fall 2006: Week 1 September 22, 2006.
Marketing to Women: A Gap between Real &Ideal Nick Ammons & Viktoriya Oliynyk A Fresh Outlook on Marketing to Women How mass media influences women’s beauty.
Copyright ©1999 by the McGraw-Hill Companies, Inc.1 Brinkley, AMERICAN HISTORY: A SURVEY, 10/e Chapter Eighteen: The Age of the City.
Copyright ©2003 by the McGraw-Hill Companies, Inc. Chapter Eighteen: The Age of the City Brinkley, The Unfinished Nation, 4/e.
Social Studies Fair. EACH STUDENT MUST HAVE HIS OWN SOCIAL STUDIES FAIR NOTEBOOK!
1980- Present.  Developed a small software business in his garage that eventually employed numerous Americans and set the standard in computer software.
Gatsby Bellringer # Define what you think is the “stereotypical” American Dream. 2. Where do you think this idea of the American Dream comes.
Society and Culture at the End of the Twentieth Century.
MULTIPLE CHOICE A B C D.
In 1909, Eugene Schueller, a young chemist with an entrepreneurial spirit, founded the company. It all started off with one of the first hair dyes that.
Board Session. Portions of this presentation have been developed from materials in the Engage! Transformation Toolbox © and are used with the expressed.
September 29 th Sign in and participation cards Quick Research Paper Discussion Finish Lecture 3: Culture Lecture 4: Socialization Homework:  Read: Chapter.
The Birth of Modern America Feminism, consumerism, urbanization and isolationism.
Reference Sources on Business and Economics Sarah Aerni Special Projects Librarian University of Pittsburgh 6 April 2005.
Important History Databases. America: History and Life Contains citations and abstracts to scholarly books and periodicals for United States and Canadian.
WMST1500 Introduction to Library Research Adam Taves Reference Librarian.
The following steps used in selecting essay topic 1. Write about what you know 2. Identify your audience 3. Decide on the purpose of the essay 4. Select.
L11: Gilded Age: Mass Culture and Mass Consumption An Economic History of the United States Agenda Objective: 1.To understand how and why mass.
Thomas Jefferson Information Center. What is the Thomas Jefferson Information Center? It is a special center for information about the United States:
The Era of Modernism Shaping Influences  The speed at which people and information traveled increased exponentially as a result of: –The automobile.
The Coming of Age Genre Introduction.
RALPH ELLISON March 1, 1914 – April 16, Background  Born in Oklahoma City, Oklahoma – frontier state with no history of slavery, modern view 
© 2004 The McGraw-Hill Companies. All rights reserved. Chapter 10 Historical Fiction.
Chapter 25 Section 1 The Cold War Begins Chapter Introduction Immigration and Urbanization (1865–1914) This chapter will show how life changed in America.
Division, Reconciliation, and Expansion
New Dimensions in Everyday Life By: Maddie Jackson and Abbey Robertson.
Periods of American Literature Early American Literature to 1700Early American Literature to Nineteenth Century to 1865 and RomanticismNineteenth.
SSUSH11 a, b, & d a. Explain the impact of the railroads on other industries, such as steel, and on the organization of big business. b. Describe the impact.
2/4 Aim: How did industrialization pave the way for big business? Do Now: You are baking a cake called “industrialization”. What ingredients are needed.
The Creative and Cultural Industries in Scotland - policy considerations Scottish Parliament 3 September 2007 Graham.
Unit 1 Struggle for Identity in Modern Literature.
Modernism refers to the bold new experimental styles and forms that swept the arts during the first part of the twentieth century.  Modernism reflects.
Pop Art Andy Warhol has inspired many people to work in his style.
FINDING AND EVALUATING YOUR SOURCES Annotated Bibliographies LIZ GAGNON MAY 25, 2015.
Chapter 27 The Age of Anxiety. Uncertainty in Modern Thought In what different directions was philosophy moving in the first half of the 20th century?
DART 261 Library Research Melinda Reinhart Visual Arts Librarian September 2014.
Information Bachelor 2/3 How to design your BA 2/3 programme.
Native Issues-CATC: Research Strategies Jane Long, Assistant Professor MLIS, University of Oklahoma MA, English, Wright State University BA, English, Southwestern.
Copyright ©1999 by the McGraw-Hill Companies, Inc.1 Brinkley, AMERICAN HISTORY: A SURVEY, 10/e Chapter Twenty-Three: America and the Great War.
By Rasheed Delone. Born September 4, 1908 Roxie, MS wrote and published 19 books 2 of which became a play and one a motion picture Wright's literary career.
Corporate Social Responsibility LECTURE 8: Corporate Social Responsibility MGT
Community Summit. Portions of` this presentation have been developed from materials in the Engage! Transformation Toolbox © and are used with the expressed.
Modern Voice in American Literature:3223 Frederic Murray Assistant Professor MLIS, University of British Columbia BA, Political Science, University of.
Modern America.
US History Standards-- 11th Grade
2017 National WIC Association Conference
Please note: For the purposes of the following presentation, any reference to “All Levels or “From National 3 to Advanced Higher” does not include National.
What do I need to accomplish today?
SYLVIA ROBERTS Communication librarian
Common Themes in American History
SYLVIA ROBERTS Communication librarian
Presentation transcript:

ADVERTISING NameName Andrew Maccini

OVERVIEW Background Background Sources Sources Organization of Literature Organization of Literature Challenges and Next Steps Challenges and Next Steps Importance Importance 2

BACKGROUND Industrialization: Industrialization: mass production required mass markets mass production required mass markets Agencies: Agencies: sophisticated marketing strategies sophisticated marketing strategies 3

SOURCES Finding Sources Key-Word Searches Key-Word Searches Bibliographies Bibliographies UMW Library UMW Library Public Library Public Library About Sources Books: earliest 1929 – latest 1998 Books: earliest 1929 – latest 1998 Considerable Breadth: Considerable Breadth: Advertising and the Transformation of American Society Advertising and the Transformation of American Society Hope in a Jar: The Making of America’s Beauty Culture Hope in a Jar: The Making of America’s Beauty Culture 4

ORGANIZATION OF LITERATURE Thematic Focus Economic Economic Social Social Cultural CulturalSub-themes Women Women Racist Racist Consumption Consumption Agencies Agencies Magazines Magazines Regulation Regulation 5

CHALLENGES AND NEXT STEPS Challenges: Many Themes/Sub-themes (Thesis?) Many Themes/Sub-themes (Thesis?) Sources Specific to Time Period Sources Specific to Time Period Next Steps: 6

IMPORTANCE When the historian of the Twentieth Century shall have finished his narrative, and comes searching for the sub-title which shall best express the spirit of the period, we think it not at all unlikely that he may select “The Age of Advertising” for the purpose. Pope, Daniel. The Making of Modern Advertising. New York: Basic Books, Inc.,

Feedback: Privacy Policy Feedback
Do Not Sell My Personal Information
About project: SlidePlayer Terms of Service

© 2025 SlidePlayer.com. Inc. All rights reserved.