VINHO VERDE PORTUGAL “Light, fresh, delightful…Portugal’s popular white Vinho Verde wine offers value and character like no other wine in the world.” Prestigious American magazine 'Wine Enthusiast'

About “Vinho Verde” region: The Demarcated Region of Vinho Verde is located in the northwest of Portugal in an area traditionally known as “Entre-Douro-e-Minho”. Its limits are the Minho River in the North (border with Galicia), the mountainous areas in the East and South, forming the natural border between the Atlantic Entre-Douro-e-Minho and the Mediterranean inland regions, and the Atlantic Ocean as its western limit. It’s a unique DOC region comparable only to Porto or Champagne regions. The Vinho Verde Region has celebrated in 2008 the centenary of its demarcation (establishment of boundaries).

CLIMATE AND TERRAIN The region's climate is greatly influenced by the orographic characteristics and the fluvial network. The most significant feature is the yearly rain levels - an average of 1500 mm - and its irregular distribution along the year, concentrated in Winter and Spring. On the other hand, the air temperature along the year develops similarly with the precipitation. The higher temperatures occur at the same time as the lowest precipitation - hot and dry end of Spring and Summer - and the lower temperatures with the highest precipitation - cold and rainy Winters. In what concerns the annual average temperature, the average of high temperatures and the average of low temperatures is not too high, reflecting a mild climate. It can be considered a terroir for freshness. It’s the Atlantic Terroir. Regarding the terrain, the region has a rather irregular topography, characterized by a compact valley's system combined with the fluvial network, developing from the seaside to the inland. About “Vinho Verde” region:

GEOLOGY AND SOILS Most of the region lays on a granitic structure. The soil's main origin is the granite disaggregation. Generally, it is characterized by its low depth, predominantly sandy to franco-sandy (superficial) textures, a natural high acidity and poor in phosphorus. The fertility levels are naturally low, as one may easily conclude from the characteristics already mentioned. However and due to the nature of the agrarian systems used in the region since the old times, the soils gained a considerable fertility that allowed supporting one of the most highest population densities in the country. The secret for this fertility may be attributed to the two main types of human intervention in the natural conditions: the control of the terrain, through the construction of terraces and the intensive and persistent penetration of organic substances. About “Vinho Verde” region:

The “Vinho Verde” is unique in the world. A naturally light and fresh wine, produced in the Vinho Verde wine Region, in northwest Portugal, a coastal region geographically well placed for the production of excellent white wines and producer of unique blended wines. The wines produced in Vinho Verde region have a higher concentration of malic acid related to the soil and climatic characteristics of the region (This acid can be found in many fruits, such as apples. It freshens the wine. Malic acid comes in grapes and diminishes during bottle ageing or malolactic fermentation. When submitted to malolactic fermentation, it transforms into lactic acid.). It’s one of Portugal’s great claims to fame – a specialty due to a specific terroir that produces one of the most known refreshing wines: a little prickle (sparkle), refreshing acidity and low alcohol content. About “Vinho Verde” wine :

The “Vinho Verde” is recognized for its acidity, youth, low alcohol content - 8.5% to 11.5%. With low alcohol content, and therefore fewer calories, the Vinho Verde wine is fruity, easy to drink, great as an aperitif or with light meals, like salads, fish, shellfish, white meats, “tapas”, sushi, sashimi and other international dishes. Despite their high acidity, wines from Vinho Verde are not expected to age well. That’s why most of them are non-vintage. Note: According to a study made by analysts from the research firm Wine Intelligence, to the ProWien organization (wine fair), consumers are increasingly aware of the wine alcoholic strength and prefer low alcohol wines. About “Vinho Verde” wine:

Curiosity: Why the name “VINHO VERDE” “Green Wine”? The origin of the name “Vinho Verde” is controversial. There is no single explanation, even among experts. Some say the name is due to the characteristics of the Minho landscape, where the vegetation is intense, lush and evergreen. But most authors associate the name with the conditions of local grapes. They give young wines with high acidity and low alcohol content. A wine that does not mature as the others. About “Vinho Verde” wine :

The production of the region is 70% white, 20% red and 10% rosé. The rosés are starting to be exported in greater quantities while the reds, are essentially available only in the domestic market. Vinho Verde doesn’t have a specific grape variety; it’s a blend of different Portuguese varieties. The recommended varieties for whites are: ALVARINHO AVESSO AZAL ARINTO LOUREIRO TRAJADURA Types of “Vinho Verde” :

VINHO VERDE IN FIGURES

Consumption of “Vinho Verde” in the World: Source: CVRVV VINHO VERDE EXPORTS BY COUNTRY - MAJOR MARKETS (volume - liters) RankingDestination2011 1USA GERMANY FRANCE CANADA BRAZIL ANGOLA SWITZERLAND UK BELGIUM SWEDEN LUXEMBOURG FINLAND

Consumption of “Vinho Verde” in the World: Source: CVRVV

Exports - Main Importing Countries (Liters) Source: CVRVV

Investments of Vinho Verde Wine Commission in the Vinho Verde promotion worldwide

The Comissão de Viticultura da Região dos Vinhos Verdes, with the abbreviation of CVRVV, is an inter-professional organization with the objective of representing the interests of the professionals involved in the Vinho Verde production and trade and in the defense of the regional and national inheritance of its Denomination of Origin. Every wine that carries “Vinho Verde” on the label must be analyzed by the independent Tasters on the Commission. About 6 to 7% of the wines analized fail and must be relabeled as table wines. The wines with the “Vinho Verde” Seal not only must be unflawed; they must have typicity of the region. This Commission is dedicated also to promote the Vinho Verde consumption in the world, focused on its main markets.

INVESTMENT CVRVV IN THE WORLD IN 2012

Total investment and by market. INVESTMENT CVRVV IN THE WORLD IN 2012

Enoport United Wines, is one of the biggest producers of Vinho Verde in Portugal, with a production of around 3 million liters of Vinho Verde (bulk and bottled). Enoport sells various brands of Vinho Verde, namely LAGOSTA, the top selling Brand of the Group.

For the production of Vinho Verde, Enoport United Wines owns the latest technology in conserving the best properties of the wine all year round. It’s called “dessulfitador”, an equipment that consists in freezing the must right after the harvest, and unfreeze it for each bottling, ensuring the preservation of the wine always with the same characteristics as must recently made. The consumer can then enjoy a wine at the early stage of its life cycle, fresh and with young aromas all year round. Technical explanation from Enoport’s winemaking team: “The Dessulfitador is an oenological equipment used to remove the free sulphur of musts that are on “standby”. It is based solely on physical means and it works sending a flash temperature of 90 to 100 to the must, this way allowing a fractionized separation of the SO2 from the wine. The must returns to the condition of "fresh", being able to start the alcoholic fermentation and therefore to obtain young and fresh wines. This methodology is the best option for obtaining white and rosé wines because it reduces the oxidation of the aromas of fermentation and of the grape varieties that have originated the wine.” Enoport technology for “Vinhos Verdes”

The Dessulfitador equipment.

BRAND POSITIONING

The Brand Lagosta belongs in the Casual segment. Informal wines, suited to accompany the daily life and every relaxing moments.

 Young  Fresh  Light  Easy  Irreverent  Cosmopolitan BRAND IDENTITY

BRAND TARGET We want to seduce young people, initiating their professional life, with buying power, in a stage of making their choices on wine styles and brands. Trendy adults, eager to try new styles of wine from around the world – “Millennials” General consumers, men and women, who apreciate an easy drinking wine.

COMUNICATION GOALS To create a perception of LAGOSTA as cool and refreshing. To create a brand awareness that distinguishes LAGOSTA from the other Vinho Verde brands.

COMUNICATION CONCEPT In a time where we speak so much about crisis and depression, the brand LAGOSTA, assumes an attitude of positive thinking, joy and cool lifestyle. LAGOSTA is a refreshing wine both in the literal and in the metaphorical sense. LAGOSTA is a cool wine.

BRAND’S SIGNATURE LAGOSTA’s signature, is assumed as a misson: Lagosta wants a better world: more cool, more peaceful, more friendly, more joyful, more positive, more ecological. Signature: LAGOSTA. FOR A COOLER WORLD.

IMAGE CAMPAIGN

ABOUT THE WINE

Designation D.O.C. Grapes Arinto (40%); Trajadura (30%), Loureiro (30%). Colour Citric with greenish hues. Aroma Fruity, intense in citrus and white pulp fruits. Flavour Fruity, fresh, harmonious and slightly spritzy. WinemakingTotal destemming, pneumatic pressing and alcoholic fermentation at the temperature of 59 º F. When and how to Drink It is ideal to accompany fish and seafood courses. Serve at a temperature of 42-46ºF. Analytical parameters Alcoholic strength by volume (%): 9 Total acidity: (g/l) 6,8 pH :3,1 LAGOSTA TASTING NOTES

One of the Portuguese oldest indigenous varieties, it is spread to most wine regions given its adaptability to different soils and climates. Arinto, known also as Pedernã in Vinho Verde wine region, has very good acidity as one of its key features (giving good freshness to the wines) combined with structure and a velvety feel. Its aroma is relatively discreet, with mineral notes, green apples and lemons. Arinto is responsible for wines that evolve very well in bottle, acquiring elegance and complexity. ARINTO

Grape variety of recognized quality, is one of the most recommended in the demarcated region of Vinhos Verdes. The grapes are very compact and medium-sized. It produces wines with pronounced aroma, delicate and tasty. It is common to blend Trajadura with Loureiro (a varietal of the same region and more aromatic) to obtain a better balanced wines. TRAJADURA

Grown mainly in the Vinho Verde wine region, “Loureiro” is a varietal with a long history and it is partly responsible in recent decades for the development of white vinho verde. Aromatically exuberant, there are those who consider it, alongside with the Muscat, the most fragrant of the Portuguese grapes, suggesting laurel, linden, acacia, orange and peach. Loureiro is a great example of the region typicality, also used in varietal wines. Its exceptional aromatic qualities have produced with other grapes in the region, some of the best white wines in Portugal. LOUREIRO

LAGOSTA is present in : Portugal Spain France Belgium Netherlands Norway Switzerland Poland Angola South Africa Brazil Mozambique Philippines Venezuela case

Florida competition – Bronze medal (in 2009) AWC Vienna - Seal (in 2011) Wine Spectator magazine – BEST VALUE – 86 points (in 2012) Kim Marcus of The Wine Spectator chose Enoport Vinho Verde Lagosta NV as her Wine of the Week for March 12 th. She gives the wine a score of 86 and calls it “fresh and juicy.” The Dallas Morning News and TexSom Wine Competition 2012 – Silver Medal MEDALS AND HONORS

Lagosta Campaing in Portugal

Lagosta Campaing in Portugal Mupis Magazine advertising Posters The concept was: something classical becomes modern. Also to bring some humor to the Portuguese society, normally a little sad, especially with the economical crisis that started at that time. The claim was: Lagosta for a Fresher Portugal  We transformed some classical Portuguese icons giving them a touch of irreverence.

Lagosta in Portugal Promotional materials developed for Restaurants and Snack Bars Table tent with Wine Recomendation Food Menu Wine Cooler Stickers to Restaurant windows: Oppen /Closed” Paper Trays for Snack Bars Table tent: Wine Recomendatiosn

Lagosta in Portugal Promotional material developed for consumer during Events Gifts through competitions Car window shields Beach towels in straw Back packs Rackets

Lagosta in Portugal Promotional material developed for hypers and supermarkets Gondola Exhibitors

Lagosta in Portugal Tram advertising in the touristic busiest line In Lisbon 3 months in Summer Advertising

Lagosta in Portugal Light aircraft with advertising by the Algarve – All the south coast beaches during the busiest summer season. Advertising

Lagosta in Portugal Events Road Show wtih tastings and competions through all the Portuguese beach coast during the Summer.