Unit 5 Marketing Management Field Work Reading A Reading B Simulated Writing Listening Speaking Presentation

Field Work Search the library or the Internet for information about marketing management. Make a list of questions and use them to interview entrepreneurs about marketing management. Write a report about what you have found and prepare for an in-class presentation.

Reading A Pre-reading Activities In-reading Activities Possible Language Difficulties Post-reading Activities Consolidating Exercises

Pre-reading Activities Brainstorm a list of topic-related words promotion, sales,profits supermarket,mall,cost...

In-reading Activities Individual work: finding out the difficulties Pair work: reviewing the expressions Group work: getting the ideas

Post-reading Activities direct marketing 交通拥挤 retail sales 信息高速公路 electronic shopping 电话营销 traffic congestion 电子商务 telemarketing 电子购物 chain stores 零售 toll-free phone 家庭购物 information superhighway 慈善机构 at-home shopping 信用卡 electronic commerce 直效营销 charitable institutions 连锁店 credit card 免费电话

Consolidating Exercises Individual work: dictation Match work Reading A

Difficult points in Reading A -Sales through catalog/direct mail are estimated at over $252 billion annually. estimate: vt. to form an opinion about; evaluate: e.g. While an author is yet living we estimate his powers by his worst performance. -Market “demassification” has resulted in the ever- increasing number of market niches with distinct preferences.. result in: have a specified effect or consequence e.g. Our efforts resulted in success/failure. -..., a shortage of retail sales help, and queues at checkout counters all encourage at-home shopping. queue: vi. to get in line: e.g. queue up at the box office.

-Finally, the growth of affordable computer power and customer databases has enabled direct marketers to single out the best prospects for any product. single out: select sb./sth. form others e.g. Which would you single out as the best? -Electronic markets are sponsored information utilities that... sponsor: vt. to act as a sponsor for e.g. an athlete sponsored by a bank

Reading B Individual work: finding out the difficulties Pair work: reviewing the expressions Group work: getting the ideas

Simulated Writing Pair work: identifying the elements of a bill of exchange Individual work: translating the bills of exchange into Chinese Group work: writing a bill of exchange

Listening Individual work: listening to the sample dialogue Pair work: translating expressions and patterns

Speaking Individual work: practicing sentence patterns Pair work: role-playing the sample dialogues Pair work: role-playing

Presentation Group No.TopicConclusioncomment