 Educators  Business  Government

Organization:  Smart Technologies  Intel Corporation  Projector  Collaborative products for classrooms and meetings

Problems:  Using Microsoft Windows applications  Adapting Graphics  Processor Speed Audience:  Educators & Students  Business Professionals  Government Staff

Production & Marketing:  Rough start  Financial Hardship  Alliance with Intel Corporation-1982

 Knowledge – Educational Institutions, Medical, Broadcasting, Athletics  Persuasion- School boards and administrators  Decision- Benefits for adoption  Implementation-Administration being able to provide adequate training  Confirmation-Results from state standardized test.

 Provide history and benefits of Smart Boards

 Provide examples of Smart Boards in action with highly trained teachers.

Reference: Smart Technologies, ULC (2009). Company History. Retrieved September 30, 2009 from US/About+Us/News+Room/Media+Kits/C orporate+Media+Kit/History.htm