Portfolio Chris Howard, MM. Branding Samples Skagen Designs Incorporated use of “color bar” in branding materials Created a standardized integrated marketing.

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Presentation transcript:

Portfolio Chris Howard, MM

Branding Samples Skagen Designs Incorporated use of “color bar” in branding materials Created a standardized integrated marketing communications strategy Selected several products each season to focus marketing efforts on

Branding Samples Skagen Designs example of blow-in / stitch-in advertisement co- op with major department stores Created better relationships with customers and drove consumers to retail

Branding Samples Skagen Designs Direct Mail Local market advertising Bookmark with seed-paper

Branding Samples Skagen Designs Fixture project for Men’s Swiss line Almost re-branded the entire company after this concept

Branding Samples Skagen Designs Fixture project for Men’s Swiss line In-case and counter-top displays and shelf talkers

Branding Samples Skagen Designs Shop in a Shop Concept 10 successful installs Retail locations modeled after this concept internationally

Branding Samples Trident Watch Group Approached to create build-out concept for headquarters Drawn to scale with full 3D environment

Branding Samples Trident Watch Group Approached to create build-out concept for headquarters Drawn to scale with full 3D environment Alternative design

Branding Samples Nazca Adventure Equipment Created an outdoor product concept company Mainly used to practice branding and marketing techniques

Branding Samples Nazca Adventure Equipment Focus on heavy use materials in non-sport colors With lifestyle imagery from real-life adventures

Branding Samples Nazca Adventure Equipment Branding is consistent in all areas 10x20 trade show booth Skyline design booth Dye-sub image on fabric

Branding Samples Nazca Adventure Equipment Catalog Ad Slick Hang Tag Web Banner

Education Graduate Marketing Certificate Masters of Management Bachelor of Science in Business/Management Delta Mu Delta-Member

Contact Info Chris Howard, MM Phone: Website: