An association between & Amatya An Association for prosperity and growth

Market Research Surveys Test Marketing Target Market Preference Pre- Launch Phase Formulation of company strategy Statutory compliance Promotional Marketing Plan Identification of Channel Partner Pre Launch meet Supply Chain & Manpower Formulation of Policies Team Formation Lead Time Channel Strategy Launch Phase Pan India Launch in 60 days Aggressive Brand Building Monitoring and Controlling Way of Life…… Our next course of action……

Market Research

 The only way to understand ‘ what customer wants’  We have conducted an in-depth assessment with industry expert and local garage owners and various final customers  Simulated Test Marketing - Ideal to launch the product after test marketing; can finalize the following based on first hand customer preference  Pricing  Effective Communication Strategy  Ideal channel strategy Surveys

Target Market and Positioning Targeting Auto Industry Personal User Fleet Users Automobile Dealers/Garages Non Auto Industry Heavy Machinery Windmill Power Generator Boat Engines Positioning Doctor for Motor Tapping the Fear Psychosis Guaranteed Savings Empowering the customer on knowing more Save big Increase the lifespan, by proper maintenance

 One of the most important ways to ward of potential competition and or any fly by night imitator  Patent – The product, the label, the packaging, the logo, the design  Statutory compliance as required in India not just for launching but to ensure its sustainable Statutory Compliance

Pre-Launch Phase

Automobile Market Potential Mapping

 Non -Automobile Market  Scope is immensely huge  India is the 3 rd largest wind power market in the world. World leader in Windmill are from India, these can be a long term captive customer base  Construction Equipment – Growing economy like India, has huge potential for decades to come  Mining – One of the leading markets in the world in excess of $100 Billion market  Generators, Boat Engines, Heavy Machinery and the potential in unlimited and mind boggling Potential Mapping

Business Plan from Auto Industry

 MOTORcheckUP India will have end users spread across the length and breadth of India, in order to effectively reach them we will rely on direct channel and as well as indirect channel.  Direct Channel :  Fleet Owners viz Hertz, Avis, Meru, and other major Indian companies  OEM’s – 4 Wheeler, 2 Wheeler, Trucks  Strategic Partner – Fuel Stations  Indirect Channel:  Retail Distribution Network  Local Service Providers Strategy to tap the potential

 Direct Channel : Primary responsibilities include  Establish relationship with large fleet houses  Leverage the contact to showcase and partner with large and key accounts like OEM’s  Ensuring satisfaction of Strategic Channel Partner, like Fuel Pumps  Indirect Channel: The target market is very high in number and are spread across India, this segment will be reached through distributors Primary Responsibilities include  Targeting spare parts vendors and retailers, this would run in high number  Medium and Larger automobile garages A dedicated team will handle all the operational aspect of these channel and a separate marketing mix will be customized for this channel. Strategy to tap the potential

 Opportunity to generate significant value by developing specialized channel strategies dedicated to Government Segment –  MOTORcheckUP for State owned vehicles  Approval by Statutory body for use of MOTORcheckUP  FLUIDcheckUP and MOTORcheckUP for safety and validation of vehicle fitness MOTORcheckUP – Government Sales

 Identification of distributors and partner for ensuring Pan India reach  Aggressive scheme and promotion to motivate distributors for ensuring extra business  Training the entire team (internal & external) on MOTORcheckUP India, so we address the customer in unison. E-training will be explored to save on time and resources.  SOP’s – Establishing and implementation Channel Readiness

Supply Chain and Manpower

Team Formation

 Ensure steady supply products across India  To manage the lead time in the most efficient possible manner  Clear Supply Chain Cycle to be detailed to avoid time lags  Demand and Supply Management is critical  Higher Working capital Cost requirement  Resource management – Finance, Operational, Logistics, People Lead Time

Launch Phase

 A well-planned and well-executed launch management process will eliminate duplicate efforts and gets new products to market faster and cheaper  Brand Building Plans  Marketing Communication in line with Principal  Create Positioning statement  Hiring PR agency  Teaser Campaign  Launch Event  Multiple Regional Launches across India Launch Pan India

 Innovation workshop across India, to ensure experts understand the complicated tasks can be completed with such ease  Follower by a PR Campaign to get a better word of mouth  360 o advertisement campaign to ensure high reach  Leverage the existing Channel partner network in increasing brand equity in their market  Aggressive BTL activities to ensure brand awareness  Usage on online and social media to garner goodwill and trust Brand Building Campaign

Fuel Retail Industry in India Over 45,000 Fuel stations in India Excellent pan-India presence

 Direction Setting  Formulating Actionable based on Vision and Mission Statements  Business Plan for the Year  KRA for Key Personnel  Review Mechanism  Monthly Management Review  Process Oriented Company  Quarterly Study  Channel / Customer Satisfaction Study  Employee Satisfaction Study  Process Compliance Study Monitoring and Controlling