ASMC & AGA GREATER COLUMBUS CHAPTER 2016 PRESENTED BY MATTHEW S BYRNE Perpetual Referrals – The Art of Networking.

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ASMC & AGA GREATER COLUMBUS CHAPTER 2016 PRESENTED BY MATTHEW S BYRNE Perpetual Referrals – The Art of Networking

MATTHEW S BYRNE HEALTH INSURANCE ADVISOR (614) MYHEALTHQUOTER.COM 565 METRO PLACE SOUTH SUITE 300 DUBLIN OHIO The Central Ohio Professional Education Council (COPEC) is an independent, not-for-profit organization created to assist individuals, families, business owners and professionals in reaching their goals by providing information and education about resources in the local community. We provide community groups with objective information on critical and timely issues by sponsoring no-cost educational workshops and individual consultations. These educational opportunities are provided through experienced professionals representing a variety of planning disciplines. Learn more at

1 - Branding 2 – Discipline of Market Leaders 3 – Positioning the Battle for the Mind 4 – Moonwalking with Einstein 5 – Remembering Names and Faces 6 – Endless Referrals

Inspired by Neutron LCC

LETS START BY DISPELLING SOME MYTHS... Inspired by Neutron LCC

FIRST A BRAND IS NOT A LOGO Inspired by Neutron LCC

SECOND A BRAND IS NOT AN IDENTITY Inspired by Neutron LCC

FINALLY A BRAND IS NOT A PRODUCT Inspired by Karl Fisch, thefischbowl.blogspot.com

Inspired by Neutron LCC

SO WHAT EXACTLY IS A BRAND? Inspired by Neutron LCC

WHAT WERE YOU PUT ON THIS EARTH TO DO? WHAT IS IN YOUR DNA? WHAT IS EFFORTLESS TO YOU? WHAT DO YOU STAND FOR. “A MASTER IN THE ART OF LIVING DRAWS NO SHARP DISTINCTION BETWEEN HIS WORK AND HIS PLAY; HIS LABOR AND HIS LEISURE; HIS MIND AND HIS BODY; HIS EDUCATION AND HIS RECREATION. HE HARDLY KNOWS WHICH IS WHICH. HE SIMPLY PURSUES HIS VISION OF EXCELLENCE THROUGH WHATEVER HE IS DOING AND LEAVES OTHERS TO DETERMINE WHETHER HE IS WORKING OR PLAYING. TO HIMSELF, HE ALWAYS APPEARS TO BE DOING BOTH.” ~LP Jacks...Kary Oberbrunner

WHAT IS YOUR BRAND? WHAT DO YOU WANT YOUR NETWORKING PARTNER TO THINK ABOUT YOU WHEN YOU LEAVE? COMPETENT? CORDIAL? RUTHLESS? WRITE DOWN THREE WORDS THAT DESCRIBE THE BRAND YOU ARE TRYING TO PORTRAIT? WHAT DO YOU WANT HER TO FEEL?