4 Tips for Creating Effective Waste Reduction Marketing Materials Linda Fritz Owner, Kodiak Video Productions.

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Presentation transcript:

4 Tips for Creating Effective Waste Reduction Marketing Materials Linda Fritz Owner, Kodiak Video Productions

SMART SMART ALECK

4 Tips for Creating Effective 1.Make it about ME M Your viewer doesn’t want s but M s Too busy for anything not directly affecting them Bombarded by way more images than in the past Relate to them & what they go through Tell a story MARKETING

#1 Make it about ME The Sports FanThe Sports Fan The Fisherman The BoyfriendThe FishermanThe Boyfriend Gain attention of males Address multiple ways people litter Involve the staff as part of the production Use on as free PSA, play in offices, prisons, social media Boone County Public Works, Solid Waste Division

Tell a story Pay it Forward Don’t be a Butt Water Trash Adds UpPay it ForwardDon’t be a ButtWater Trash Adds Up Schools: educate about the effects of waste Memorable “Trash Monster” in all “stories” Same theme/tag line: “Put trash in its place” Easy to remember, easy to act on 3 ads not that much more than 1 ad Easier for viewer to absorb a single idea

4 Tips for Creating Effective Marketing 1.Make it about ME 2.Make it memorable M Never seen a guy chased by character covered in trash Food/trash chain followed from pond to plate ssage

Paper, plastic or crappy reusable? Memorable:Even facts are easy to remember

Lightweight multi-systems USA made strap Replace bags in cart Collapsible Reusable Environmentally-friendly Stackable Box Idea saves time Easier than recycling

FACTS ABOUT PLASTIC BAGS -Currently 100 billion plastic bags pass through the hands of U.S. consumers every year -Laid end-to-end, they could circle the equator 1,330 times. -The single-use plastic shopping bag was first popularized by Mobil Oil in the 1970s in an attempt to increase its market for polyethylene, a fossil-fuel-derived compound. -Many American customers disliked the plastic bag when it was introduced in 1976, disgusted by the checkout clerks having to lick their fingers when pulling the bags from the rack and infuriated when a bag full of groceries would break or spill over. -Retailers continued to push for plastic because it was cheaper and took up less space than paper, and now a generation of people can hardly conceive of shopping without being offered a plastic bag at the checkout counter. -Over one third of all plastic production is for packaging, designed for short-term use. -Plastic bags are made from natural gas or petroleum that formed over millions of years, yet they are often used for mere minutes before being discarded to make their way to a dump or incinerator—if they don’t blow away and end up as litter first. -The amount of energy required to make 12 plastic bags could drive a car for a mile. #2 Make it memorable

One shopper One year bags 500

4 Tips for Creating Effective Marketing 1.Make it about ME 2.Make it memorable Videos, live props activate the senses Simple numbers makes it easy to remember 3.Make it a easy to act

Tawk.to #3 Make it easy to act Sources of competition – beat them! Make it easy to navigate, engage, get in touch

Your recycling competition: easy for people to throw stuff away Easy to learn more issuu.com

Recycling Ad $ $ $ Idea “marketing” was recycle AND Recycle the right things - saves money Feature Lego Robotics Team of 7 MS boys

Recycling Ad 1.Make it about ME (they people who might recycle) 2.Make it memorable (stimulate the senses) 3.Make it a easy to act (especially at the bin!) Story: kids portray adults in activities where they could recycle…

?!? Directs to:

4 Tips for Creating Effective Marketing 1.Make it about ME 2.Make it memorable 3.Make it easy to act 4.Make it a consistent message

#4 Make it consistent Same font, slogan, logo, look Your brand

Hire some help! Equipment, experience, expertise = Message look its best

1.It’s about ME 2.Try to make it memorable 3.MAKE IT EASY TO ACTUPON Use a consistent messageUse a consistent message 4 Tips for Creating Effective Marketing Materials

4 Tips for Creating Effective Marketing 1.Make it about ME 2.Make it memorable 3.Make it easy to act 4.Make it a consistent message Absorb idea more easily Act on it that much faster

Questions?