Leading Western Gamers Community Online Strictly Confidential – Legally Protected and Privileged Information

2 Overview Founded in January M Registered users & nearly 5M unique visitors per month $45 monthly ARPU (North America EU) User + Youth Market Years Olds (70% male) Team from ElectronicArts, Yahoo, NHN, Red Octane, Webzen & NCSoft 50 Full time employees Offices & people located in San Francisco and Seoul $19M in institutional funding from Syncom Ventures, Doll Capital, Altos Ventures and TENCENT Holdings LTD

3 Management SUSAN CHOE, Chairman/Founder 15 Years Experience in leading Internet related M&A and Operations Globally DLJ, VP Corp Dev - HK, Japan and U.K. Yahoo Int’l Operations & Corporate Development GM of Yahoo International Games, lead NHN’s US as C.O.O. OWEN MAHONEY, President and CEO 17 years in internet, software, and games SVP of Worldwide Corporate and Business Development and at EA; Previously, regional GM positions at PointCast (VP International), Radius Inc, Claris Corp, and Fractal Design. NIRANJAN NAGAR, Chief of Game Operations Over 15 years in internet, software, and games Ran online for The Sims Label and Pogo at Electronic Arts Previously built Listen Rhapsody service at RealNetworks Strictly Confidential – Legally Protected and Privileged Information

4 MARKET

5 Millions of Online Gamers Exceeding Console- WorldWide Strictly Confidential – Legally Protected and Privileged Information Source: PricewaterhouseCoopers Entertainment & Media Outlook

6 Billions of $ Spent On-line - WorldWide Strictly Confidential – Legally Protected and Privileged Information “In the long run its is expected that the number of online gamers could exceed the number of people that currently play traditional video and PC games” 1 Source: DFC Strategy Analysis 2008

7 Key Western Market Areas Strictly Confidential – Legally Protected and Privileged Information Geo target high ARPU Markets North America US Canada UK, France, Germany Eastern Europe

8 Why Gamers Play Games In West? WHY DO THEY COME: 50% come for socializing & casual gaming 50% come for game play & leveling. MORE SOCIAL: 50% buy vanity items 50% buy gaming function upgrades MMOG METRICS: Average site visit minutes $45 to $100/month ARPPU Strictly Confidential – Legally Protected and Privileged Information

9 Entertainment : Easy Access, Rich Entertainment Games Strictly Confidential – Legally Protected and Privileged Information CoreMid-CasualCasual Revenue model Subscriptions or RetailFree2Play virtual goodsAdvertising & digital items ARPU Per Month High and regular from smaller user base $20 to $70+Low $1 to $15 Computer Hardware requirements High PC requirementsLow PC requirementsLow PC requirements + mobile Social Mostly in-game cooperative & competitive Social in and out of game community based Social or solo Life Time Value High $$$Mid – High $$ - $$$Low $ Game play skills Core game playEasier to playEasy to play

10 under 12 years 13–16 yearsover 16 years Comparative ARPU & Age of Users ARPU AGE $10 $20 $30 $45 Strictly Confidential – Legally Protected and Privileged Information

11 Strictly Confidential – Legally Protected and Privileged Information Questions For GameDevelopers & Publishers

12 Strictly Confidential – Legally Protected and Privileged Information 10 Things To Remember When Entering Western Games Market Market Fit 1.Western MMOG Market History Is Early a. Effects game content design and marketing 2.Market Fit of Games: Timing and Genre/Style a. Hundreds of MMOGs Launching 3. Market Size For Game: Core or Mass/Casual?

13 Strictly Confidential – Legally Protected and Privileged Information Your Team’s Readiness For International Market 4. Game Content Ready? a. Quality & Quantity 5. Game Development Team’s Experience a. How many game publishers to support? b. How important is Western Market? 10 Things To Remember When Entering Western Games Market

14 Strictly Confidential – Legally Protected and Privileged Information Publisher’s Fit With Game & Team 6.Their Gamer Audience Size & Location 7. Publisher’s Experience With MMOGs – poker, console or flash game publishing 8. Western Publishing Team? – Important for understanding gamers 9. Chemistry & Fit Between Publisher & Game Developer 10. Desire & Ability to Make Your Game A Success! 10 Things To Remember When Entering Western Games Market