EM: What Does it mean for FA folks? Raymond Nault-Hix Associate Dean of Enrollment Management University of Miami (305)

Agenda Philosophy of Enrollment Management What does Financial Aid “REALLY” Do? Compliance versus Student Advocate What is UM SFAE Office doing to support EM? Questions

What is Enrollment Management? “Defined as the efforts to influence the characteristics and the size of enrolled student bodies by directing the activities of the offices of admissions, financial aid, new- student orientation, career planning, retention, and a number of other student affairs areas” Clark, V. Allen. Enrollment Management in Higher Education : From Theory to Practice. Denton, Texas. UNT Digital Library. Accessed February 3, 2016.

Different Versions of EM Admission/ Financial Aid Registration/ Academic Advising Student Accounts Retention Managers

Cross Functional Work Comprehensive Admission Packets (includes award letters) Simplified withdrawal and readmit process One-stop Call Center Extensive Academic Advising Pre-enrollment Checklist

EM at University of Miami  Decentralized offices that didn’t work well together  Lack of clear vision  Challenges with customer service

How EM Changed at UM? Aligns recruitment and retention initiatives Provides clear and consistent student service Targets limited institutional resources effectively Creates value for students and families

Purpose of the Financial Aid Office Support students/parents on how to fund educational expenses Allocate institutional, endowed/gift, state, private and federal funds Provide financial literacy to students and parents Outside Scholarships Repayment Options on student loans Payment Plans/Financing Options Compliance - a.k.a. IRS Lite Other duties as assigned…

What does financial aid really do?

Compliance versus Student Advocacy Financial Aid Administrators officials are regularly asked to balance FSA regulations and advocating for individual students. While the Federal Student Aid regulations generally create more challenges with managing financial assistance, it also allows colleges and universities to take key steps to maintain campus safety some flexibility to support student achievement. Understanding the law empowers school officials to act decisively and quickly when issues arise.

Collins, J. (2001). Good to great: Why some companies make the leap and others don't. New York, NY: Collins Business.

What is UM SFAE Office doing to support EM? Located in Coral Gables, FL (South Miami) 10,500 Undergraduate Students 6,000 Graduate Students (includes Law, Med, Graduate School) 11 Colleges 180 majors and programs

Lots of change Implemented a new ERP (PeopleSoft) in 2013 Implemented CSS Profile in 2014 to meet 100% of demonstrated need New leadership in 2014 New location in 2015 (added Graduate financial aid/student employment) New President in 2016

How UM Manages Financial Aid… Managing financial aid is much more than allocating resources Financial aid team members are encouraged to find the grey Everyone is expected go the extra “inch” not the extra mile Fit over skill

Experience Team Service TeamTraining TeamOnboarding TeamInspirations TeamCommunication TeamSocial Team

Experience Survey 10 Question Survey Sent daily to student and parent , Phone Call, or Office Visit MUCanS09D MUCanS09D