Political Campaigns and the Internet By: Jacob Cohen
Uses of the internet on a campaign Internet fund raising Internet fund raising fundraising drives fundraising drives Web blogs Web blogs Using instant messenger during call time Using instant messenger during call time Mobilize a constituency base for action Mobilize a constituency base for action Tray.com Tray.com
Internet Fund Raising You can make contributions online from the website. You can make contributions online from the website. Raised $500,000 from the website alone during the month of June. Raised $500,000 from the website alone during the month of June.
fundraising drives Double Joe in July Double Joe in July A Million to Win A Million to Win
Web Blogs People become active in the campaign process People become active in the campaign process Push message (example: William G. Myers Judicial Nomination) Push message (example: William G. Myers Judicial Nomination)
Instant Messenger Call time Call time Phone calls Phone calls
Mobilizing Constituency Base Every morning newspaper articles are ed to constituency group leaders. Every morning newspaper articles are ed to constituency group leaders. Related articles are sent to constituency groups. Related articles are sent to constituency groups. This is a very efficient way to push campaign message. This is a very efficient way to push campaign message.
Finding Donors Addresses
The Campaign Website Compare the candidates Compare the candidates Print signs Print signs Watch TV ads Watch TV ads See endorsements and voting record See endorsements and voting record