Morphological and Syntactic Analysis of English Slogans in Service Sector Serikova Karina Yuryevna Form 11 School of Okhoche Nova Vodolaga Dstr Scientific director Shalimova Olga Sergeevna Teacher of English School of Okhoche

The relevance of the subject is motivated by the need to analyze the use of parts of speech and syntactic means of English ad text, called slogan.

The object of study is the advertising slogans that operate in service sector.

The subject of research is the morphological and syntactic structure slogan.

The aim is to analyze the functioning of parts of speech used in the English slogan and their role in creating the expression of slogan.

To achieve the goal the following tasks were settled: 1) to explain the concept of a short text; 2) to explain why the slogan is a kind of a brief text; 3) to explain why the advertising slogan is a part of the text; 4) to describe the ad text; 5) to find English advertising slogans in modern advertising texts on the Internet; 6) to analyze the use of parts of speech in the slogan; 7) to identify the syntactic features of the slogan.

Scientific practical significance of the work lies in the analysis and theoretical reflection slogan as one of the main components of advertising.

The scientific novelty of the study: English advertising slogans from the service sectors are studied for the first time, morphological and syntactic language means are analyzed as the main means of the expressivity in slogans.

The theoretical significance of the work: the results complemented study on expressiveness that is studied by researchers actively.

The practical importance: the materials of the research can be used by high school students for extracurricular activities as the means of improving language competence.

The study used the following methods: - description; - classification; - comparison; - comparative analysis method.

The basis for the study: the works of such authors as Pyesotskyy EA, Romanova TN, Mikhailov VA.

Personal Pronouns: Giving you a legendary haircut with traditional service. (The Legends Barber Shop in London) Possessive Pronouns: Your hair is our best advert. (Hair Ministry, hair & beauty salons, Ipswich). Reflexive Pronouns: Indulge yourself. (Hair studio 95, Canada)

Imperative form of the verb : Love your hair, love yourself. (Colour Line Hair Studio in Geneva, IL)

Noun: Bonne Bell. Beautiful. Colorful. You. (Bonne Bell brand, make up for eyes, lips, face)

Adjectives: Where the best barbers work (Leo's Barber Shop) Adverbs: Better when it’s on you (Mudd)

Prepositions: Revitalizing beauty for your changing skin. (Vital Radiance trademark) Conjunctions: As individual as you are. (Balayage Hair Studio in Subiaco, Australia) Particles: It is more than just haircut. (Barber Shop on 56th in New York)

Simple Sentence: Beautiful hair in professional hands. (Farm Hair Studio, hairdressing in Blewbury, England) Complex Sentence: It's not just a haircut, it's an experience. (Professional Barber Shop in Hartford) Word-combinations: Purveyors of style (Esquire Barbershop in Anstruther, Scotland)

Parceled constructions: Antique... cozy... old- fashion... (The Corner Barber Shop in Chicago)

Declarative Sentence Indicative Mood: Barry M. The most colourful name in cosmetics. (Barry M fashion cosmetics, UK) Imperative Mood: Manifesto. Declare your style. (Manifesto Lifestyle Salon)

Exclamation Sentence Indicative Mood: You'll like it here! (J's Barber Shop in Menifee) Imperative Mood: Love your hair! (Amici Hair Studio, Esthetics & Spa in Calgary)

Thank you for attention!