Fashion of the 1970’s

Historical Overview ❖ The Beatles break up (1970) ❖ Computer floppy disks introduced (1970) ❖ Kent State shootings (1970) ❖ Palestinian Group hijacks five planes(1970) ❖ VCRs Introduced (1971) ❖ London Bridge Brought to the U.S (1971) ❖ Terrorist attack at the Olympic games in Munich (1972) ❖ M*A*S*H T.V show priemers (1972) ❖ Pocket calculators introduced (1972) ❖ Watergate Scandal begins (1972) ❖ Roe vs Wade legalization of abortion in U.S (1973) ❖ America’s first space station, Skylab, was launched (1973) ❖ America pulls out of Vietnam (1973) ❖ Serial killer Ted Bundy begins his killing spree (1974) ❖ Terracotta army discovered in China (1974) ❖ Arthur Ashe first black man to win Wimbledon (1975) ❖ Cambodian genocide begins (1975) ❖ Civil War in Lebanon (1975) ❖ First monster truck (bigfoot) built (1975) ❖ Former Teamsters Union leader Jimmy Hoffa goes missing (1975) ❖ Microsoft Founded (11975) ❖ Saturday Night Live Premieres (1975) ❖ Two assassination attempts against U.S. president Gerald Ford (1975) ❖ Apple computer founded (1976) ❖ First Ebola virus strikeSudan and Zaire (1976)

❖ Muppet Show premiers (1976) ❖ North and South Vietnam join to form the Socialist Republic of Vietnam (1976) ❖ Serial killer David Berkowitz (Son of Sam) begins killing spree (1976) ❖ Soweto Uprisings in South Africa (1976) ❖ Tangshan earthquake kills over (1976) ❖ Elvis found dead (1976) ❖ Miniseries Roots Airs (1976) ❖ South African Anti-Apartheid Leader Steve Biko Tortured to Death (1976) ❖ Star Wars Movie Released (1976) ❖ Trans-Alaska Pipeline System Finished (1976) ❖ First test-tube baby born (1978) ❖ John Paul II becomes Pope (1978) ❖ Jonestown massacre (1978) ❖ Margaret Thatcher first woman Prime Minister of Great Britain (1979) ❖ Ayatollah Khomeini Returns as Leader of Iran (1979) ❖ Iran Takes American Hostages in Tehran (1979) ❖ Mother Teresa Awarded the Nobel Peace Prize (1979) ❖ Nuclear Accident at Three Mile Island (1979) ❖ Sony Introduces the Walkman (1979)

Key words to describe the 1970’s Casual Earthy but still bright Innovative Flower Power

Women’s Fashion Dressy Wear Bright colours Very linear Natural shape Long dresses that hit the floor often without sleeves Platform Shoes suits Casual Wear Long, Natural Hair, “Farrah Mane” was popular Maxi dress Bell bottom Pants Hot Pants with chain belts Chevron Stripes Wrap Dress Jumpsuits Platform shoes Fringes and Tassels Boho Chic/hippie Frye Boots Blue Jeans

Men’s Fashion Casual Wear Bell bottom jeans (tighter than women) Hippie shirts Floral shirts Polka dotted shirt Polo necks Blue Jeans Afro Long shaggy or messy hair Alice Cooper Hair Dressy Wear Wide collar shirts Plaid jackets Striped, Checker/plaid pants The ‘Saturday Night Fever’ looks Leisure Suit

Teenage Girl’s Fashion Dressy wear RESSES WITH VICTORIAN STYLE HEMLINE Culotte Knee or mid calf high skirts Tunics with matching pants cASUAL WEAR Blue jeans Denim jackets or vests Bell bottom pants Ripped jeans Leather jackets Leotards Wrap skirts Platform shoes PATENT LEATHER SHOES Overalls fringe

Teenage Boy’s Fashion Dressy wear The three piece suit Two piece suit Leisure suit cASUAL WEAR Blue jeans Denim jackets or vests Bell bottom pants Platform shoes Sweater Vests Plaid and fringe

Fashion Icons and Fashion Designer of the 1970’s The Osmonds (Donny and Marie) David Bowie Were famous for: >Used his fashion for storytelling >Flashy and flamboyant outfits > His style wasn’t meant to be seen for a certain gender >Use of fringe > Outfits were considered mesmerizing >Donny was famous for rocking the bellbottoms > Known for his spray on leotards, foil flares, and face paint >Marie was famous for her big hair > Wore British tailored suiting > Was very famous in the U.K, but he wasn’t really famous in America until he came out with the song Space Odyssey David Cassidy Davie Bowie John Travolta Farrah Fawcett Abba Elton John

Fashion Icons and Fashion Designers of the 1970’s Abba Bob Mackie >Made the disco fashion more popular Was Famous For: > Made the Moon Boots popular > His glamorous creations which involved a lot of sequins >Wore sequin Jumpsuits, Hotpants > Use of fabric >Used a lot of colour

How The 70s Influenced Modern Fashion gtttt

Art & Other Movements Land art/Earth works: uses or interacts with the landscape in order to create artistic shapes. It usually remakes natural forms or enhances them with man-made objects. Post-Minimalism: artists were reacting against the impersonal form of Minimal art by focusing on the physical and creative parts involved. This new style used unstable materials that the artist didn’t have any control over. Feminist Art: art made by women which was related to women’s issues/perceptions. It was inspired by the women’s liberation movement and offered a lot of emotion and real-life experience. Graffiti Art: Graffiti or “Street art” became popular in the 70’s and 80’s. It’s associated with hip-hop and was used by “B-boys” (first generation of hip-hop) to create their own version of of art that wasn’t made to please the public, but to voice the frustrations of urban minorities. They mostly used stencils and spray-cans to paint on walls, subway trains etc. in urban cities. Feminist Movement: The feminist movement originally focused on equality for women in the workplace, looking for better/more jobs and higher salaries. Women then looked for gender equality in general, wanting more control in families, businesses, leadership etc. This had a huge impact on fashion because women began testing their limits and what was considered appropriate for them to wear in public, showing more skin and wearing more masculine pieces. (ex. Le Smoking jacket)

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