Three Unknown but Proven Digital Strategies to Convert Prospects into Appointments & Walk-Ins David Solar David Solar I Catalogs.com I What’s worked for Brandon Honda The #1 volume Honda Dealer on the West Coast of Florida

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Who’s speaking at this workshop? A. David SolarB. Rocky Fan C. With Catalogs.comD. All of the above

David Solar I Catalogs.com I Who’s speaking at this workshop? D. All of the above

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SAMPLE MERCHANTS

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What kind of hair product does Shaun Raines from DealerOn use? A. HairsprayB. Mousse C. GelD. All Natural

David Solar I Catalogs.com I What kind of hair product does Shaun Raines from DealerOn use? D. All Natural

David Solar I Catalogs.com I What is the average conversion rate of a Dealer’s website? A. 1% - 2%B. 7% - 9% C. 4% - 5%D. 2% - 3%

David Solar I Catalogs.com I What is the average conversion rate of a Dealer’s website? D. 2% - 3%

We All Know How It Works 1) # in-market 2) % respond 3) % schedule or walk-in 4) % confirm 5) % buy David Solar I Catalogs.com I

Where do you gain control in the process? A. ProspectsB. Responders C. Appointments & Walk-InsD. Buyers

David Solar I Catalogs.com I Where do you gain control in the process? B. Responders

In-Market Pool No control over a person’s: Life Events Credit Finances Needs David Solar I Catalogs.com I

Name 5 digital channels you can use to reach In-market shoppers A. C.D.

Digital Marketing Channels , SEO & SEM, Paid Search, Display Ads, Mobile Ads, Social Media Classifieds, Third Party Websites David Solar I Catalogs.com I

Hard to Measure ROI However, it’s necessary David Solar I Catalogs.com I

The Big Challenge Stand Out! David Solar I Catalogs.com I

More Advertisers Than Ever Before David Solar I Catalogs.com I

More Advertisers Than Ever Before “In 2016, digital display ad spending will eclipse search ad spending in the US for the first time. emarketer.com David Solar I Catalogs.com I

How much did the Automotive industry spend on digital advertising in 2015? A. 5.2 billionB. 7.3 billion C. 1.9 billionD. 4.8 billion

David Solar I Catalogs.com I How much did the Automotive industry spend on digital advertising in 2015? B. 7.3 billion (up from 6.2)

More Advertisers Using The Same Programs & Channels Same Marketing Companies Same Marketing Programs Same Marketing Channels Same Marketing Creative David Solar I Catalogs.com I

Everyone Is Using The Same Message Hi my name is David David Solar I Catalogs.com I

SO…IF… Same Lake Same Lures Thousands More Hooks More Dollars Why are some achieving better results? David Solar I Catalogs.com I

Customer Engagement You spent millions on the dress and tuxedo All eyes are on you… Don’t freeze now or someone will steal your date! David Solar I Catalogs.com I

Efficiency Achieving maximum productivity with minimum wasted effort or expense How many more fish could you be catching with your ad dollars? David Solar I Catalogs.com I

Efficiency + Engagement VOLUME Volume = Conversion Let’s look at 3 examples being used by the number 1 volume Honda dealer on the west coast of Florida David Solar I Catalogs.com I

Who was Rocky’s opponent in Rocky II? A. Clubber Lang / Mr. TB. Ivan Drago / Dolph Lundgren C. Apollo Creed / Carl Weathers D. Tommy Gunn / Tommy Morrison

David Solar I Catalogs.com I Who was Rocky’s opponent in Rocky II? C. Apollo Creed / Carl Weathers

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Today’s Specials

Challenge OEM Compliant Specials Cut Down Staff Discrepancies Quick Trim Comparison Solution: Today’s Specials Page David Solar I Catalogs.com I

What Is It? Website Landing Page Specials For Today Unique Presentation Lead Generator David Solar I Catalogs.com I

Why It Works Fast Create Urgency Discounted Pricing Cross Sell Call To Action David Solar I Catalogs.com I

How It’s Engaging & Efficient Converts Leads Daily Returns David Solar I Catalogs.com I

Deployment Display Ads Social Media Ads Mobile Ads Website David Solar I Catalogs.com I

BUTTON ON WEBSITE Deployment

David Solar I Catalogs.com I CHOOSE A MODEL Deployment

David Solar I Catalogs.com I FORM LEAD TO SEE OFFER Deployment

David Solar I Catalogs.com I TRIM COMPARISON PURE PRICING LIMITED AVAILABILITY CALLS TO ACTION CROSS-SELLING FEATURE COMPARISON Deployment

David Solar I Catalogs.com I What is the most frequently accessed content on a Dealership’s website? jdpower.com A. Model InventoryB. Searching Inventory C. SpecialsD. Vehicle Pricing

David Solar I Catalogs.com I What is the most frequently accessed content on a Dealership’s website? jdpower.com A. Model Inventory 42%B. Searching Inventory 40% C. Specials 36%D. Vehicle Pricing 61%

David Solar I Catalogs.com I What is the original name of Independence Hall? A. Capital HallB. Independence Center C. Pennsylvania State HouseD. Pennsylvania Liberty Hall

David Solar I Catalogs.com I What is the original name of Independence Hall? C. Pennsylvania State House

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Challenge Engaging Experience Increase Discovery Capture & Keep Attention Solution: Dynalog - Interactive Catalog David Solar I Catalogs.com I

What Is It? Interactive Catalog (Flipbook) Syncs with Inventory Responsive Design David Solar I Catalogs.com I

Why It Works Increases Discovery Responsive Fun & New Automatically Updates Deployable Across All Channels Enhances Website David Solar I Catalogs.com I

Engaging & Efficient More Inventory Per View Continued Use Versatile Deployment David Solar I Catalogs.com I

CATALOG COVER

David Solar I Catalogs.com I CATALOG INSIDE INTERACTIVE OPTIONS TEXT CATALOG TO PHONE CATEGORIES

David Solar I Catalogs.com I QUICK VIEW CROSS-SELL & UP-SELL INVENTORY LINK TO VDP OR FORM

David Solar I Catalogs.com I RESPONSIVE DESIGN CALL DEALERSHIP BUTTON

David Solar I Catalogs.com I USED IN DIGITAL CHANNELS David Solar I Catalogs.com I Display SMS Social

David Solar I Catalogs.com I USED ON WEBSITE WEBSITE BUTTON

David Solar I Catalogs.com I USED IN SHOWROOM TEXT CATALOG TO PHONE BUTTON

Jdpower.com “The phenomenon of ‘showrooming’ at new vehicle dealerships, where potential buyers use their mobile devices to verify information and price shop while at the dealership, will continue to grow. Shoppers are gathering information digitally up to moment the deal is signed, which underscores the need for ensuring mobile websites and apps have up-to-date and accurate information.” David Solar I Catalogs.com I

What percentage of shoppers use a personal device to shop dealer inventory? Jdpower.com A. 20%B. 55% C. 34%D. 18%

David Solar I Catalogs.com I What percentage of shoppers use a personal device to shop dealer inventory? Jdpower.com A.B. C. 34%D.

Results 42.3% New Inventory Viewed Per Open 86.49% Used Inventory Viewed Per Open David Solar I Catalogs.com I

Case Study New & Used Car Catalog ed To 48, Deployment David Solar I Catalogs.com I DYNALO G STATS 15% OPEN RATE 2,585 NEW & USED CATALOG OPENS 93 CARS SOLD $10 COST PER CAR SOLD WEBSITE STATS 3:40 ADDITIONAL TIME ON WEBSITE 7 ADDITIONAL WEBSITE PAGE VISITS 1255 SALES & SERVICE APPOINTMENTS SET USED CAR CATALOG REPORT

David Solar I Catalogs.com I Case Study New & Used Car Catalog ed To 48, Deployment David Solar I Catalogs.com I DYNALO G STATS 15% OPEN RATE 2,585 NEW & USED CATALOG OPENS 93 CARS SOLD $10 COST PER CAR SOLD WEBSITE STATS 3:40 ADDITIONAL TIME ON WEBSITE 7 ADDITIONAL WEBSITE PAGE VISITS 1255 SALES & SERVICE APPOINTMENTS SET USED CAR CATALOG REPORT

David Solar I Catalogs.com I Case Study New & Used Car Catalog ed To 48, Deployment David Solar I Catalogs.com I DYNALO G STATS 15% OPEN RATE 2,585 NEW & USED CATALOG OPENS 93 CARS SOLD $10 COST PER CAR SOLD WEBSITE STATS 3:40 ADDITIONAL TIME ON WEBSITE 7 ADDITIONAL WEBSITE PAGE VISITS 1255 SALES & SERVICE APPOINTMENTS SET USED CAR CATALOG REPORT

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Advantage Club David Solar I Catalogs.com I

Challenge Incentive for First Time Buyers Reach Pre In-Market Shoppers Increase Repeat Business Solution: Advantage Club David Solar I Catalogs.com I

What Is It? Membership Card Similar to Walgreens Rewards Card Discounts & Rewards David Solar I Catalogs.com I

Why It Works Adds Value Easy Free To Anyone Tangible Incentives Minimal Cost to Dealer Exclussive David Solar I Catalogs.com I

Engaging & Efficient Multiple Uses Repetitive Use David Solar I Catalogs.com I

Deployment Website Add-on to creative David Solar I Catalogs.com I

Deployment David Solar I Catalogs.com I WEBSITE BUTTON

David Solar I Catalogs.com I EXCLUSIVE BRANDED CARD LEAD FORM REPEAT BUSINESS Deployment

David Solar I Catalogs.com I HUGE INCENTIVE REPEAT SERVICE REPEAT VEHICLE PURCHASES PREFERED - PACKAGING Deployment

David Solar I Catalogs.com I What percentage of Americans belong to a rewards program that allows them to save on fuel? Exentus A. 34%B. 54% C. 21%D. 70%

David Solar I Catalogs.com I What percentage of Americans belong to a rewards program that allows them to save on fuel? Exentus B. 54%

David Solar I Catalogs.com I What is Rocky’s strategy to beat Apollo in Rocky II A. Fight Right HandedB. Go To The Body C. Counter PunchesD. Be The Aggressor

David Solar I Catalogs.com I What is Rocky’s strategy to beat Apollo in Rocky II A. Fight Right Handed

Catch Them By Surprise Do unexpected things! Do things no one else is doing! David Solar I Catalogs.com I

Share an important takeaway from this session using hashtag #DD20 for a chance to win an iPad Contact Info Full Name: David Solar Company: Catalogs.com Job Title: Business Development – Senior Consultant Direct: