Marketing 7/2/2016 1

Think about the last time you bought something. What other similar products were at that store? What other types products were at the store? BE PREPARED TO SHARE 7/2/ Property of CTE Joint Venture

Circle key vocabulary or key concepts PROPERTY OF PIMA COUNTY JTED,

7/2/ Property of CTE Joint Venture

7/2/ Property of CTE Joint Venture

Product mix - All the different products a company makes or sells Product line – Group of closely related products manufactured or sold by a business Product item – A specific model, brand, or size of a product within a product line 7/2/ Property of CTE Joint Venture

Possible product mix samples from Pound On Inc 7/2/ Property of CTE Joint Venture

Hammer product line samples from Pound On Inc 7/2/ Property of CTE Joint Venture Hammer picture from

There are four product items from Pound On Inc 7/2/ Property of CTE Joint Venture Hammer picture from One product item

Product width – The number of different product lines a business manufactures or sells Product depth – The number of product items offered within each product line 7/2/ Property of CTE Joint Venture

Pound On Inc offers a WIDE variety of products 7/2/ Property of CTE Joint Venture Hammer picture from

Pound On Inc offers a depth on certain products 7/2/ Property of CTE Joint Venture Hammer picture from

7/2/ Property of CTE Joint Venture

Select one company that makes a product. For the last section, fill in each section of the worksheet using that company as YOUR example. BE PREPARED TO SHARE 7/2/ Property of CTE Joint Venture