Marketing Plan Contest By: Holly Kopplin AGSC 301

Marketing Plan Objectives After this presentation class students should able to Construct the main parts of a marketing plan Distinguish the differences of a live presentation and a written presentation Integrate basic mathematical skills to calculate scores and rubrics of a team member Demonstrate how to use exceptional oral and written skills about a certain topic and contest appropriately Teach the skills needed to be successful in the marketing aspect and industry

Marketing Plan Contest designed to assist student with skills in marketing process Developing a distinguish marketable plan with key concepts CDE contest that entails the marketing industry in detail

Marketing Team Information 3 members Official dress required Only one team per chapter Oral presentation and written marketing plan

Written Marketing Plan Actual local agribusiness enterprise for example Brief Description of product or service Marketing analysis (Industry trend, Buyer profile, Competition, Strengths, Weaknesses, Research results) Business Proposition- Key Planning, Short & Long term goals, Target market Strategies & Action Plan- product, price, place Projected Budget- Strategies cost, Income statement (Realistic costs) Evaluation Technical Business & Writing skills

Examples of Marketing Plans

Submitting Written Marketing Plan Teams submit as PDF format item Judging Card website- 2 weeks prior to competiton- no later Title Page, Chapter name & Title-1 page Plan, Surveys, Graphs, Maps, Promotions- 7 pages

Live Presentation Team- marketing consultant Judges- Selected Client 15 minutes maximum presentation time 5 minutes of questions after presentation Each member must participate Visual aids allowed but not too extent

Breakdown of Written Plan Scoring Description- Product/Service- 5 points Market analysis- 30 points Business Proposal- 10 points Strategies/ Action Plan- 25 points Budget- 15 points Evaluation- 5 points Technical/ Business Writing Skills- 10 points Total for written plan portion- 100 points

Rubric for Scoring

Breakdown of Oral Presentation Scoring Understanding & Clear Presentation of Marketing Process- 75 points Evidence of Research- 25 points Effectiveness of Presentation- 50 points Questions & Answers session- 50 points Total for Oral part- 200 points

References Texas FFA website- Agricultural Marketing Resource Center- National FFA Core Catalog- CDE Answers & Questions- Marketing Plan breakdown-