Making it happen

Executive Summary A brief overview of the entire marketing plan. Address the other topics in the plan along with costs involved in implementing the plan and specific information that people outside of the organization would be interested in, such as investors or business consultants.

Situation Analysis This part of the plan takes into account: Where the company or product has been? Where it is now? Where it is headed? What external factors and trends affect the company. SWOT analysis/PEST Analysis This can be done for an entire company or a single product

Objectives Single Minded- only raising sales Specific- provide enough detail Realistic- achievable Measurable- a number or an amount Time Framed- by a certain date

Marketing Strategies Identifies a Target Market(s) Uses Marketing Mix to help with decisions Focus should be on a key point of difference that your company can take advantage over the competition. Possible ideas include The Quality of the product A superior distribution system A more creative ad campaign A more competitive pricing structure The Information from both the situation analysis and the SWOT Analysis should provide enough information to identify a specific target market and suggest points of difference to be competitive.

Implementation Putting the marketing plan into action. Obtaining financial resources Management, Staffing necessary to put the plan in action. A timetable when each part goes into play CASINO Sales Forecasts This portion of the plan requires a great deal of communication.

Evaluation and Control Measures that will be sued to evaluate the plan are discussed. Important to explain exactly how a specific objective will be measured and who will be responsible for providing that evaluation.

Performance Standards and Evaluation An expectation that reflects the plan’s objectives A measuring stick Help assess objectives, both marketing and financial, as well as marketing mix strategies. Control refers to actions that should be considered if objectives are not met(A fall back plan)

Appendix Supplemental materials such as financial statements, sample ads, and other materials that support the plan.

Create Your own Marketing Plan for Rocket Popsicles Don’t forget when creating your plan you need to consider all the information you have been given throughout this chapter, including that fact that your product is marketed through you as its main endorser.