Web 2.0: The LSE Experience Matt Lingard & Judith Baines, London School of Economics.

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Presentation transcript:

Web 2.0: The LSE Experience Matt Lingard & Judith Baines, London School of Economics

2 billion views a day 24 hours video uploaded every minute

?????????

400 million active users 25 billion pieces of content shared each month

Social NetworkingSocial Media “Web 2.0” User-generated content Interaction Networks People not technology

Possible uses for Web 2.0?  Marketing / advertising  Building your brand  Service delivery News Quick Queries Information Management  More?

LSE: Aims  Improve promotion of events programme  Support recruitment process by providing and tracking news updates quickly  Staff development – encourages specialisation and new forms of interaction  Reach students who don’t engage (UK undergraduates)  Keep up with Web 2.0 savvy employers (KPMG, PwC, Accenture, Deloitte)  Get feedback, comments, suggestions from stakeholders  Be as accessible and useable as we can for international students

LSE Survey  Use of social networking sites for career research & networking  177 students & graduates  April 2010  Report & Phoenix article Top Sites: 1.Facebook 2.LinkedIn 3.Forums 4.Blogs 5.Twitter

Blogs & blogging (1)   Students

Blogs & blogging (2)  Sector news Law Finance Comms.  Grad. Advance  Directors  Careers Advisers  2009 onwards

Blog Stats – LSE Law Careers  Average 65 hits per day  61 subscribers  Law Dept website biggest referrer

Facebook

Twitter

LinkedIn

Social Media - YouTube

Social Bookmarking  Alternative to Internet Favourites  Share web links with colleagues & students  Embed links in websites

Feeding the Web  Embedding Display content from one website in another  Feeds Dynamically update one website with content from another

Student Workshop: Digital Footprints  Why this is important  What is your digital footprint? Finding your footprint Beware your digital footprint  Develop your online presence  Employers’ digital presence  Netiquette

Policy & Strategy  Marketing policy or strategy? Includes Web2.0?  Information strategy? Web2.0?  Separate Web2.0 policy?  Discuss in 2s/3s: Do Careers Services need web2.0 policies & strategies? Why?

Tips…

Kezia’s words of wisdom  Some things are difficult to call failures. … difficult to call successes;  Stats can be hard to come by; time consuming to monitor and students rarely offer feedback spontaneously.  As our fan base grows, we’re not really sure what we are doing successfully. “Should I always determine my purpose before I give it a go online, or is it just good to be in the mix trying things out?”

Next big thing?

Augmented Identity

Links & contact