Utilizing Content to Expand Your Brand Utilizing Content to Expand Your Brand By AK

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Presentation transcript:

Utilizing Content to Expand Your Brand Utilizing Content to Expand Your Brand By AK

Agenda Why do we need content? What do we do with our content? How do we get our It Social, LLC

@akstout18Saying It Social, LLC

@akstout18Saying It Social, LLC

@akstout18Saying It Social, LLC

Search Engine Optimization It Social, LLC

Ownership It Social, LLC

4 Additional Benefits of It Social, LLC

@akstout18Saying It Social, LLC

BLOG Forums Print Newsletters Newsletters Social It Social, LLC

@akstout18Saying It Social, LLC

@akstout18Saying It Social, LLC

Content You Your Community External Industry/Topic It Social, LLC

Start From It Social, LLC

It Social, LLC

It Social, LLC

Summary A blog is essential for SEO A blog helps you own your audience A blog feeds your other marketing channels A content strategy helps you form lasting relationship Content first comes from within – what stories do you have to tell? Ask for content/stories from your existing community Curate content from the web, comment on it and make sense of it for your It Social, LLC

Thank You! AK It Social, LLC

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