An academic story Researchers and the media
Some examples
And more…
The benefits Dissemination Profile Influence
Otherwise…
The pitfalls Getting their interest Control Over-simplification Context Pick-up by others
What journalists want Content Authority Exclusivity Ease Access
Identifying your targets Media outlets Key journalists Social media
Your press release What are you saying? Who’s your audience? Is your message clear? Attach the report
The form…
The language Clarity Jargon-free (where possible…) Use the killer stats you want them to use
What happens next? The editing process Making yourself available
Managing expectations Deadlines The call-back method Will I get to see it? Contact sharing
Longer term projects Building relationships Pitching in advance Commentary pieces
The generalist Comment pieces Bite-size features
The moral of the story