MARKETING POSITIONING MARKET SEGMENTATION AND DIFFERENTIATION MONTSE VILÀ 1r COINT.

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Presentation transcript:

MARKETING POSITIONING MARKET SEGMENTATION AND DIFFERENTIATION MONTSE VILÀ 1r COINT

TO ARRIVE

COMMON SEGMENTATION VARIABLES FOR CONSUMER MARKETS Geographic │ Demographic │ Psychographic │ Behavioural │ CountryAgeSocial ClassOccasions RegionGenderLifestyleBenefits City sizeFamily sizePersonalityUser status DensityLife-cycleLoyalty ClimateIncomeAttitude EducationUser rate Religion Nationality

CHARACTERISTICS VALUE BRAND EMPLOYEES DISTRIBUTION

MARKETING MIX PRODUCT PRICE PLACE PROMOTION

IDENTIFY THE SEGMENTATION CRITERIA PERFORMING DIVISION SELECT THE TARGET MARKET ( POTENTIAL ) CHOOSE THE POSITIONING IMPLEMENT THE ESTRATEGY MARKETING PROCESS

PRODUCT LIFE CYCLE

THANK YOU AND GOOD LUCK !