Aerial Expeditions By. Levon Arzumanyan, Asif Din, Wendelyn Ramos, Andrew Rayment, and Daniel Wong.

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Presentation transcript:

Aerial Expeditions By. Levon Arzumanyan, Asif Din, Wendelyn Ramos, Andrew Rayment, and Daniel Wong

Mission and Product Objectives

S.W.O.T Analysis Strengths Unique service, not available for anyone else Ability to charge less that our competitor Promotion of outdoors, for the health-oriented public Weaknesses Expensive to operate Our target market is only a small portion of the total population Our service might be perceived as dangerous or only for the physically fit Opportunities Strategic alliances with local equipment stores Relatively new idea Threats Our only competitor that does something slightly different, Helijet Because it’s a new idea, it’s not very popular

Target Market SegmentsAge Range Generation X (main focus)37-45 Baby Boomers46-65 Generation Y16-36

Marketing Objectives Relative to Target Market

Product Strategy- Product Description What? How? Where? Branding?

Distribution Strategy

Pricing Strategy Maximizing current profits Cost-plus Pricing Target Pricing Long Run profits

Promotional Strategy - Advertising Bell Media Radio Stations Newspaper Advertisements TV Commercial

Promotional Strategy- Direct Response Request more information Website or phone number Contest on website

Promotional Strategy- Sales Promotion Timeline Some passes can be obtained Coupons and Passes readily available

What about Personal Selling and Public Relations?

Target Revenue ~7500 guests for the first year Budgeting for 2000 per quarter Budgeting for $1.5 to $2 million in sales

Budget

Evaluation and Control

Thank You for Listening!