Cecilia Carrasquero Adam Massingill Zachary Crothers

The mission statement of the Jimmy John's sandwich restaurant chain “Provide healthy and quality meals for working people and students who are in budget!” Executive Summary

Jimmy John’s Goals: To be the best as the business grows. Jimmy John’s will not compromise on quality. Quality is a way of life at Jimmy John’s – “If you aren’t going to do things first class, don’t do them at all.” Delivery delicious and fast sandwiches. Jimmy John’s shows authenticity, transparency, setting achievable and measurable goals for his team, and championing his people and brand. Executive Summary

Corporate Name and Address: Jimmy John's Sandwiches Company Headquarters 2212 Fox Drive Champaign, IL Contact Information: Call Bobby at Management: CEO: James North Founder: James John Liautaud Jimmy John's Franchise Financial Details, Costs and Fees Franchise fee: $35,000 (Fees for subsequent stores are $30,000 respectively) Minimum cash required: $80,000 Total investment range: $323,000 - $544,000 Average Annual Gross Sales: $1,367,810 Average Net Profit From Operations (in $) $270,355 Average Food & Paper Costs: 25.78%

Business Plan

Background *1983 Opened –Jimmy John Liautaud founded Jimmy John’s (JJ) in Charleston, Illinois – Gourmet Sandwiches *1993 Became a Franchise *2002 Jimmy had 160 stores open (70 were Failing) *They were not following JJ’s system and were not into the restaurant lifestyle. *2016 In 30 years, it is estimate more than 2000 stores opened around 43 states in the United States.

What products or services does JJ provide? As Franchise Offer a very cool work environment For a Franchisee (a purchaser of a Franchise) takes approximately 6-8 months to open a Jimmy John's restaurant. New franchisees participate in a 7 week training program. For Customers A variety of delicious sandwiches Delivery Online services/ order online Cards

What is the growth potential? Jimmy John’s offers investor growth opportunities. The average Jimmy John’s franchise opens a second store within two years of the first. Multiple unit owners are the fastest growing franchise segment.

How is Jimmy John’s unique? Quality JJ has several advantages among its competitors: *Its values, its smart sense and frame all over the store. *It has a very convenient menu *It has a unique salsa, 2 kind of bread *It has delivery which most of the time is “freaky fast’s delivery” *It is simpler and more nimble than its competitors.

What type of business Jimmy John’s is? *It is a franchise restaurant chain specifically for healthy sandwiches and delivery. Why does JJ promise to be successful? -This business is about simplicity, quality, speed and delivery. -The best sandwiches in the business, made with the best meats, cheese and bread! Lightning fast service and delivery!

Jimmy John’s Marketing Handled through corporate advertising program. 4.5% based on weekly sales.

Jimmy John’s “mission” slogans are: – “Freaky fast…freaky good" – "Subs So Fast You’ll Freak!" Jimmy John’s “Golden Rule,” which is... – ”Make a deal, keep a deal."

Strategy Simplicity Reasonable menu equals low inventory. Honesty Limited delivery area. Execution Deliver on promise of quality and speed.

Market Niche Limited delivery area makes a second franchise in the area sustainable. 2 miles/5 minutes from location. Target market Siena Heights University and surrounding area. No service to campus or surrounding area.

Operational Strategy Storefront near Siena Heights campus Analyze traffic patterns and walking patterns of campus. 60% of sales from Adrian storefront are walk-in sales. Student employment opportunities Part-time employment and convenient location to work from campus.

Operations Current model 30%-40% of sales are delivery Startup $500,000 Ten to twelve employees

Ownership Structure This is how a business has the rankings in the organization… – Jimmy Johns could have a very simple way of doing business. – There will not my many routes to the top. – The manager will participate with the work as well as other employees – There will be one manager on shift and up to three others to assist with the daily activities. There will be 1-2 drivers for the delivery of the products. – There will be up to 4-5 people on one shift during the busiest parts of the day (LUNCH) Active working area Eating areas Order area Delivery Driver/s Bread and sandwich assembler Manager/ Lead (takes order/distributes food) 2 1

Restaurant Layout Active working area Eating areas Order area Delivery Driver/s Bread and sandwich assembler Manager/ Lead (takes order/distributes food) 2 1

Internal Management vs External MGMT Internal (from the top): – Franchise owner – Store manager – Assistant Manager – Associates External (outside resources) – Corporate Host Support – Other managers/ franchise owners from other locations – Conventions Internal stuff External stuff

Advisory Board With JJ being a part of a bigger corporation, – They have signage and other “responsibilities” to uphold – The signs, seating, and menu style/choices have to be the same – Prices may vary slightly and certain “in house” specials can occur – Some laws will dictate taxes, pay rates, location of business.

Critical Risks Competitors – Subway – Hoagie Man( Similar business) – Fast food/ Sit down locations – On the Go Premade sandwiches from grocery stores – Bread and Lunch meat from the local supermarkets How To Fix the issue Delivery Delivery and Offer Variety of Choices Offer a variety of foods with competitive prices Offer premium and competitive pricing on large selection of choice offerings Purchase all bread, meat, cheese, vegetables choices from EACH store to make sure you collect the business from the customers. (MUHAHAHAAH)

Critical Risks Employment availability – Delivery drivers – Need a car!!, (preference of a SAFE driver), great customer service skills, money handling skills, time management – Sandwich developer – know types of bread and ingredients, vegetables and such – Manager – multidimensional ideas to run the store efficiently and effectively

Critical Risks Location – Needs a face in the community for local walk in customers – Delivery area not to large to “disappoint the customers” with wait times and quality of food

Conclusion The idea of another restaurant in Adrian sounds like a bad idea… Freaky fast just became faster when there is a great sandwich on campus instead of miles away

sgourmetsandwiches/ sgourmetsandwiches/ /ig/Company-Mission-Statements/Jimmy-John-s- Mission-Statement.htm /ig/Company-Mission-Statements/Jimmy-John-s- Mission-Statement.htm References