Social Media Marketing. Show of hands Four Stages of Social Media Courtesy of

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Presentation transcript:

Social Media Marketing

Show of hands

Four Stages of Social Media Courtesy of

Am I bovvered? Lauren is!

Social Media Engagement Model Unengaged Highly Engaged Un Targeted Highly Targeted CONNECT BROADCAST CONVERSE SHARING

Social Media Marketing It’s all about raising your profile It takes time and commitment Listen -> Talk -> Engage It’s not about technology Relax: it’s traditional legal marketing Word of mouth reputation is the result

Outlook Connector

LinkedIn Actions Improve your Company profile Get more Fee Earner profiles added Build your connections P.S. Connect with me on LinkedInLinkedIn Do NOT ask for recommendations Research prospects before you meet A “button” on your staff profile won’t do it! Make some “LinkedIn” time each week Join some Groups. Start one?

New things on LinkedIn Endorse specific skills with one click Notifications have changed in your toolbar Company page updated allowing a new “banner” Follow thought-leaders e.g. Richard Branson & apply to become one

How to abuse a group you “run”

LinkedIn advertising Company size, Industry, Geography

Blogging Needs to be regular Pithy & opinionated, not sanitised Share the load Do it off the main website (SEO benefits) Ghost writers? Lawyers/trainees blogging in their name Sector specific blogs? Use the content for newsletters & social media linking

Twitter What can you say in 140 characters? Try and post a tweet once per day Don’t post TOO often, you lose followers Design a background Sector specific Twitter accounts Re-tweet to build relationships Hootsuite – use to schedule Tweets

Use your Twitter background

Twitter -> Web -> Print

Mine’s bigger than yours!! NameTwitter AccountFollowers Stephen Frystephenfry4,863,125 Silverman SherlikerLondon_Law_Firm15,953 Grant ThorntonGrantThorntonUK4,979 Walker Smith Way SolicitorsWalkerSmithWay2,930 Stephensons Solicitors LLPSolicitorsLLP2,377 MogersMogersLaw1,830 Osborne ClarkeFive accounts1,453 Conscious SolutionsConsciousSol926 Wards Solicitorswardssolicitors705 Clarke WilmottThree accounts668 Wedlake Bellwedlakebell472 Last updated on 5 October 2012

Hootsuite – save time! Conscious can “connect” with 3,466 people on LinkedIn

Facebook Not just for “the kids” “Listen” first, what are others saying about you? Who in your firm has a Facebook profile? Engaging with the younger generation for recruitment

Get a decent Facebook page

Facebook advertising Sex Age Status Geography Events (Birthday, Moving house) Education (Level, establishment) Employment Interests Connections (via Fans)

How it all connects