Cultural Uses on Brownfields Sites Emeryville Center for the Arts Ignacio Dayrit ▪ Center for Creative Land Recycling (CCLR) ▪ Background & Description Plan, Schedule & Program Fund Sources Lessons

Cultural Uses on Brownfields Sites Emeryville Center for the Arts CCLR Program Areas Technical Assistance to Community Developers Policy & Legislative Research Training for Redevelopment Specialists 2

Eddon Boat, Gig Harbor, WA Tannery, 2007-? Santa Cruz, CA Geneva Carbarn, 2009-? San Francisco, CA Cultural Uses on Brownfields

4 Emeryville Center for the Arts 1980’s - Emeryville had one of the highest percentages of artists per capita in the nation First to invest in and assisted in redevelopment Looking for a home…

Emeryville Snapshot 1920’s - Industrial uses 1970’s - Urban flight –Tax losses - $200k per year –Lost 10,000 jobs Mid-1990’s - Brownfields / economic development –Regained jobs –2,000+ new housing units –Increase in tax increment 2000’s - Quality of Life –Density / Mixed Land uses –Transit & Urban design –Open space and community serving spaces / services 5

Arts in Emeryville Percent for Art Program Arts in Public Places program Art education Annual Celebration of the Arts Program

The Site

Development Schedule 2006 –Site Purchase –Assessment –Seed Funding - City –Schematic Design –Earmark attempts 2008 –Strategic Plan Start –Seed Funding - Pixar 2009 –Strategic Plan Approved 2010 –Center Established –Director hired –Remediation –Design Competition 2011 –Programming 8

The Plan 45,000 square feet ◦ $12 million ◦ 2012 construction

Programming Art exhibits Artists Salons Performing arts Arts education 10

Next Steps Fund raising –Public funds –Corporate citizens –Foundations –Leveraging of public assets Design – Construction

Lessons Learned Brownfields Role Vision Civic & corporate participation Fund raising / Financing –Remediation –Structure –Operations –Associated uses Synergies Ignacio Dayrit ▪ Center for Creative Land Recycling (CCLR) ▪