Appetimer Restaurant Allergy Info & Wait-Times

Table of Contents The Need: Food Allergies and Dieting Overview of Appetimer Market Analysis Development, Production, Location Management Financial Information Risk Factors Harvest or Exit Scheduling and Milestones

The Need: Food Allergy Statistics 15 Million Americans have Food Allergies Eight Foods Account for 90% of All Reactions Between 1997 and 2011, Food Allergies Increased Approximately 50%

The Need: Dietary Preferences 2.5% of Americans in 2011 were Vegetarians or Vegans (Roughly 7.5 Million) 45 Million Americans Diet Each Year 8 Most Popular Diets: Atkins, Zone, Vegetarian, Vegan, Weight Watchers, South Beach, Raw Food, and Mediterranean

Overview of Appetimer Relies on Current Location Program Food Allergies/Dietary Restrictions Returns Restaurants that meet Restrictions within Radius with Low Wait

Our Mission With Appetimer, our team strives to meet the growing dietary needs of individuals living in the College Park area by providing a mobile application that promotes and advertises establishments that meet these needs and provide the wait- times for restaurants in consumers’ vicinities.

Market Size Over 30,000 residents who live in College Park (U.S. Census) – Many whom are college students Consist mainly of college-aged students who want to acquire information on local restaurants – Location – Ingredients – Business Hours – Wait time

Product/Service Promotion Product would be promoted at restaurants indicating they advertise food products via cellphone application Users connect with restaurant and find information pertaining to ingredient lists Restaurants offer coupons or specials to entice customers to dine at desired location

Competition Apps currently exist but are limited to: 1.Location 2.Type of Restaurant (Fast Food) 3.No information on wait-time 4.Do not list dietary restrictions 5.Are only for items with barcode

Costs Start Up Costs – DIY – $169,100 (used Kinvey App Cost Estimator) – 414 person days with 5 personnel – Using Kinvey BaaS platform – $56,905 (assuming purchase of Kinvey Business Edition) $1500/month – 107 person days with 4 personnel

Other costs Apple charges a $99 fee to be in their App Store Apple also takes a 30% cut from all sales through the App Store Maintenance costs= 15-20% of start up costs

Financial Breakdown for DIY -roughly 15 million people in the US suffer from a food allergy -of the 15 million, 9 million have adult food allergies

Financial Breakdown for Kinvey

Risk Factors Competitors – Restaurant apps could add diet functionality – Other competitors could emerge Finances – Apps are a risk because revenue is not guaranteed – No way to predict downloads aside from response from Kickstarter – Costs could exceed our estimates

Harvest/Exit Strategy Sell to larger restaurant information companies – Urban Spoon, Yelp, GrubHub Sell to lifestyle magazine/blog – Vegetarian Life, etc.

Milestones Formal incorporation Completion of Prototype Release of completed application First sales Break-even (earn back R&D and development costs)

Works Cited allergies/types/Pages/milk-allergy.aspx allergies/types/Pages/milk-allergy.aspx statistics/ statistics/ stats/ stats/