Ruth Barnard. “structures of feeling” are formed from existing cultural knowledge. Our cultural knowledge enables signs and symbols to have connotative.

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Presentation transcript:

Ruth Barnard

“structures of feeling” are formed from existing cultural knowledge. Our cultural knowledge enables signs and symbols to have connotative meanings.

For example: we have a knowledge that mandarins are Orange. We also understand that things which oppose the norm can be seen as rebellious.

Their are many signs and symbols which connote to the rebellious Punk sub culture.

The punk sub culture opposed dominant cultural values and undermined authority. The safety pins and rubbish bags of the era are visual symbols that still connote to rebellion today

Rebellion often pushes against dominant ideology BUT becomes part of it eventually! Rebellion becomes a commodity, for example mass produced goods such as punk clothing, music and paraphernalia commoditise rebellion enabling it to circulate back into popular culture.

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