1.Publishers are slow to adopt video which will account for 80% of the world's internet traffic by 2019. 2.Lack of diversity in publishing where minorities.

Slides:



Advertisements
Similar presentations
Presented by Amanda Groover Oct. 16 th, MBA- Marketing from Ashford University BBA- Management from University of North GA Previous Work Experience:
Advertisements

The Big Idea for the “Emerging Young Artists” is to do SMART marketing using digital marketing avenues. The idea is to create awareness and increase.
Developing a Social Media Strategy Ashley Schaffer Ebe Randeree For Your Organization.
SalesEngine. The Nuts & Bolts of Our Shop Our Focus: Lead Generation Lead Capture Lead Conversion No Outsourcing (100% U.S. talent) 24/7 Support.
Digital Marketing Overview Tpugliese Adapted from Anton Koekemoer | April 2012.
Social Media Intro to Business & Marketing. The most three most trusted forms of advertising are: Recommendations from people I know - 90% Consumer opinions.
Jan Zimmerman, Author Web Marketing for Dummies Social Media Marketing All-in-One for Dummies Facebook Marketing All-in-One for Dummies Watermelon Mountain.
Content Marketing: The engagement Gigantic Power.
Social Media Monitoring Platform.
Marketing Communications Services Hayward, WI.
Making A Presentation To Investors. Introduction Introduce the speakers. Introduce the speakers. State the reasons for presenting. State the reasons for.
THREE ESSENTIAL FOCUSES IN MOBILE MARKETING By Eric Koeck Center website:
Social Media Marketing for your Small Business. phone: website:
What does the course cover:  The course is a practical guide to use digital marketing to effectively reach out to internet audience while building your.
Top Objectives: 1.Increase web traffic and exposure 2.Become definitive authority on Coffee 3.Increase sales to coffee centric Food Service Operators 4.Engage.
The Cost of “Free” in a Digital Age A Guide for SMEs Stephanie Webb Managing Director.
Business Overview. What is Venzo Digital? A award-winning web platform that helps people sell music & apps on iTunes for free! We operate on a freemium.
1 Chapter 22: Social Media and Marketing Copyright Cengage Learning 2013 All Rights Reserved Introduction to Designed & Prepared by Laura Rush B-books,
Bus 111 Austin Tress What is Hulu? Video service that provides users with TV shows, movies, and clips in a simple and convenient.
American Business Women’s Association October 23, 2014 Albuquerque, NM © 2014 Watermelon Mountain Web Marketing 1 Jan Zimmerman, Author Web Marketing for.
Plugging In Connecting with your Membership On Line T HE A MERICAN L EGION.
Innovative Digital Marketing David Byrd Chief Marketing Officer.
Introduction to OpenXcell & AppN2O
TAG. Org conference /01/2014. What is digital marketingThings to know while thinking digital marketingDigital marketing channelsTAG. Org & digital.
MIT Enterprise Forum Michael J. DiFranza President & CEO.
TOGETHER, WE CAN FIND BETTER. DIGITAL. AGENDA  The Bismarck Tribune and bismarcktribune.com readership  Bismarcktribune.com Advertising Options  Advanced.
Social Media at LISC June LISC Social Media What is it? New ways to distribute our news and stories that engages, interacts and shares. Why do it?
SPECIAL THANKS TO OUR SPONSORS presented by the American Marketing Association, Boston Chapter How to Build a Killer Social Network.
Idea Name Team Members. Market Need What problems or needs your product will solve?
Introducing. The digital division of ZPR Conceived in Jan 2013 Offering a multimedia approach to 21st century communications strategies.
Join the Conversation: Active Listening on Social Media By Lauren Cleland New Media Specialist, Explore Georgia #TeamGaSocial.
1 Company Name (Presenter’s name) Phone # Tag line.
| | | |
TalkisCheep.com 2011 Media Kit Prepared by Africa Hannibal, Founder & CEO “The First Location Based Coupon & Loyalty Reward Social Network ”
Incisive Mobile Strategies Breakfast Briefing November 2012.
The Number 1 Online Job Provider In Nigeria Work With WIN Today Advertise With WIN Today.
Health and Wellness Content Platform.. Organic Living $5.8 Billion 3.5% Annual growth Preventive Care $4 Billion 4.2% Annual growth Health and Wellness.
Five Key Ingredients to Building an Online Media Brand November 20, 2014.
Content and Strategy Connect, Engage, Educate, and Inform Content includes News, Arts, Blogs, Sports, Photos /Videos Fulfill community’s need for Local.
Public Relations & Social Media
Corporate Sponsor Corporate Partner Corporate Affiliate Chapter Sponsor.
THIS PRESENTATION IS PROVIDED BY (Put your Info here) Your Company Name Here
Digital Marketing Strategy Fantastic Oceans Goal is to improve brand awareness and generate fundraising via the digital platforms - Facebook, Twitter,
why use digital marketing? what is ‘digital marketing’ Digital marketing, also know as online marketing, web marketing and e- marketing, is in its simplest.
Novus Laurus LLC New Success. Website Outcomes Revenue Customer Intent Your Business Product Info Share /Social Cust Service BUY Drive Revenue by facilitating.
INTRODUCTION TO NEW MEDIA DR. BURÇE ÇELİK. THE NEW NEW MEDIA Words and photos were new on the net, now videos, news feed, RSS, apps are there. New hardwares.
Proud Parenting “Best Parents in the World” SPONSORSHIP PROPOSAL RATIONALE & SCREENSHOTS Rob McGuire (727)
E-commerce Marketing & Advertising
Pitch Deck If attending Pitch Coaching, you will only need: 1)Problem 2)Solution 3)Revenue Model 4)Market Opportunity This is a template only. Your pitch.
Tom Lump Lake County Fair Kara Moon Porter County Fair.
Content Marketing Proposal NAME AND CLASS. Outline Part I: Market ◦The Company ◦Product/Service ◦Current Online Status ◦Challenges ◦Opportunity Part II:
Name of the speaker, Title Investor Deck Name of the Startup One sentence explanation of what you’re doing (for dummies)
Where Is the Best internet marketing services Miami?
Welcome to Brainguru Technologies. SEM Company Brainguru Technologies is a Leading SEM Company in the sector of Noida. SEM stands for Search Engine Marketing.
DIGITAL MARKETING Strategies focused on increasing the reach and visibility for E-commerce Business.
Crash Course: Local Marketing
COMPETITIVE ANALYSIS D CUSTOM TEMPLATE.
The Easy made Catalog by Mobislide
Create relevant links to your contacts and Manage their contents
FEBRUARY 29, 2016 SOCIAL MEDIA: WHAT’S GOING ON OUT THERE?
Eric Schmidt - Assignment
Digital Marketing Strategy
Presented By Shred Pillai, C E O
Digital Marketing Overview
Pitch Deck Template 2017 UC Entrepreneur Campaign for Alumni
What problems are trying to solve?
Social Media Marketing Analytics 社群網路行銷分析
Pitch Deck Template.
Digital Marketing Starter Course
Digital Marketing. What is Digital Marketing?  Digital marketing is the marketing of products or services using digital technologies, mainly on the Internet.
Presentation transcript:

1.Publishers are slow to adopt video which will account for 80% of the world's internet traffic by Lack of diversity in publishing where minorities account for 38% of the U.S. population. 3.Poor wages for content creators, increasing wage gap, loss of middle-class jobs, and the lack of income opportunities. PROBLEM

Thatvideomag is a hyperlocal video magazine that compensates users for creating and sharing content. VALUE PROPOSITION

1.Video creators produce exclusive original content. 2.Video creators are paid $1,500, $2,000, or $2,500 per video. 3.Revenue sharing – Everyone shares content! Video creators AND users who share our content can earn $2 for every person who becomes a paid subscriber.Revenue sharing 4.Freemium – Users watch sponsored content for free or premium video content for $5.99 per month. BUSINESS MODEL

Atlanta – 447,841 Austin – 885,400 Chicago – 2.719M Dallas – 1.258M D.C. – 658,893 Houston – 2.2MHouston L.A. – 18.55M New York – 8.406MNew York Philadelphia – 1.553M South Florida – 6.7M OPPORTUNITY “With a current buying power of $1 trillion that is forecasted to reach $1.3 trillion by the year 2017, the importance of connecting with African- American consumers is more important than ever.” - Nielsen

MARKET SIZE Source: Epic Slide Deck From Former Yahoo Board Member Lays Out the Future of Tech and Media – Business Insider

Thatvideomag advantages: 100% video content with great visuals. Diverse content and a deep insight of multicultural audiences. Revenue sharing opportunities. Targeted distribution. Not dependent on advertisers, page views, and syndication to generate revenue. COMPETITORS

COMPETITORS (CONTINUED) Raised $132.5M – A video subscription service which provides early access to videos from YouTube stars. Raised $2.5M – Helps video creators find an audience and make money by connecting video creators with publishers and marketers. Raised $4M – A city-focused news platform powered by local journalists and storytellers to tackle hyperlocal news discovery.

TRACTION Produced and published 53 videos in Thatvideomag captured a wider demographic than Houston Press (Voice Media Group). That’s 67% of Houston’s population!

Cost per video = $2,500. Facebook ad per video = $3,000. Estimated reach = 300,000 people. Target conversion rate =.01%. Cost per customer acquired = $1.83. Monthly operating expenses = $145,788. Net profit: o 1 to 3 years = $79,710,140. o 3 to 5 years = $159,849,140. FINANCIAL PROJECTION

GO-TO-MARKET PLAN 1.Facebook – Sponsored posts and 30 second teasers. 2.Acquisitions of blogs, websites, forums, and Facebook pages in our verticals. 3.Events.Events 4.SEO. 5.Post-roll advertisements.

Thatvideomag is seeking an early stage investment of $350, Content creation (14%) – 20 videos. 2.Mobile app development (43%). 3.Marketing and customer acquisition (24%) – 20 Facebook ads and 1 event. 4.Video equipment (4%). 5.2 months founder salary (11%). 6.Funds raised – $15K from family in Exit strategy – IPO or acquisition. FUNDRAISE

Founder and CEO: Dexter Bayack. Company: Thatvideomagazine.Thatvideomagazine Phone: Experience (LinkedIn):Experience o Videography and photography – 9 years. o Web development – 9 years. o Digital media and marketing – 9 years. o Event planning and management – 7 years. TEAM