IHR 3403 CONFERENCE AND MEETING MANAGEMENT BY AJ. ATICHA KWAENGSOPHA

AJ. ATICHA KWAENGSOPHA  Education: MBA hotel and tourism management (double degree), Silpakorn University International College, Bangkok, Thailand and University of Perpignan Via Domitia, France.  Position: Full- Time Lecture in Hotel and Restaurant Business Program  Certifications  Bar and Kitchen Trainee, Chula Vista Resort (Wisconsin Dell, USA)  Food and Beverage Training course by Six Senses (Maldives)  Events Sales Executive (Shangri-La Hotel, Chiang Mai)  Food Safety Asia – Food Hygiene

OBJECTIVE Understand the basic important facilities in a hotel. Provide the process of managing the conference and meeting. Build understanding the growth of convention and meeting industry, and current trends. Improve their understanding of both sides, with often overlapping responsibilities, facilitating alternative career exploration.

BOOK AND ADDITIONAL READING SUGGESTION Anker, Susan, Real Writing with reading. 5 th ed. New York: Bedford/ St.Martin’s. Murphy, Raymond and Helen Naylor, Essential Grammar in Use: Supplementary Exercises with Answers. 2 nd ed. Cambridge: Cambridge University Press. Lougheed, Lin, How to prepare for the Toefl Essay. 2 nd ed. New York: Barron's Educational Series.

CONTENTS  Unit 1: THE CONVENTION AND MEETINGS INDUSTRY:  AN OVERVIEW  Unit 2: THE ROLE OF CONVENTION BUREAUS AND OTHER DESTINATION MARKETING ORGANIZATION  Unit 3: MARKETING AND ADVERTISING STRATEGIES  Unit 4: CONVENTION SALES NEGOTIATIONS AND CONTRACTS

CONTENTS  Unit 5: FOOD AND BEVERAGE FUNCTION PLANNING  Unit 6: MEETING ROOM AND CONVENTION PLANNING  Unit 7: ON-SITE EVENT PLANNING: SERVICING THE EVENT  Unit 8: EXHIBITION AND TRADE SHOW INDUSTRY OVERVIEW  Unit 9: INDUSTRY TRENDS AND RESOURCES

COURSE OUTLINES EVALUATION AND CRITERIA Class attendance 10% Late after 15 minutes – absent More than 4 times of absent- withdraw Class signing sheet Name checking random Midterm 20% Final 30 % Multiple choice and writing Individual assignment 20% Quiz 10% Assignment 10% Group work and presentation 20% Group work 20%

ACTIVITIES WITHIN SEMESTER Manage the Meeting in the University Hotel Inspections

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