Pure Leaf ® Line Extension & Brand Refresh National Launch: May 18, 2015 (P6W1) Small & Large Format Sell Deck Pure Leaf Unsweetened Platform 18.5oz Single Serve, 64oz Multi Serve National Launch: January 24, 2016 (P2W1)

2 Premium RTD Tea Will Continue To Deliver Growth To LRB IRI EA Scan (Premium Tea: Pure Leaf, Tazo, Gold Peak, Honest, Sweet Leaf) RTD Tea $ Sales ($B) Total US MULOC Premium Tea Is Driving Growth & Profitability Of RTD Tea CAGR ’13-’185.0%5.8%3.2%16.6%0.8%1.1%3.5%3.3%-0.6% LRB $ Sales Change ($B) RTD Tea Will Continue To Fuel LRB Growth Source: Canback LRB Growth Model $2.8B $2.9B $3.0B $3.2B $3.3B Avg Price/Vol$7.02$6.94$6.99$7.06$7.25$7.34 Value/ Mainstream: 5 Yr CAGR +1% Premium: 5 Yr CAGR +21%

RTD Tea Is Gaining Buyers & Trips From Younger Cohorts, But Still Accounts for Only 30% Of Tea Consumption 3 RTD Tea Gaining Buyers & Trips Faster Than LRB Amongst Younger Cohorts Source: IRI Due To Analysis Total US Latest 52 Weeks 4/19/15 The Opportunity To Convert Do It Yourself Tea Consumers To Ready To Drink Remains Coffee or tea shop Fountain/tea dispenser in restaurants Powdered Mix Fresh Brewed Bottle/Can Single-Serve pod machines Liquid Concentrate Fresh brewed served in restaurants RTD Do It Yourself Away From Hone 48% 22% 30% Source: Forbes Iced Tea Segmentation Study 2014 Gen. Pop. Consumer Target 59% 21% 20% Total LRB # Buyers % Increase+5.3%-0.2%+0.8%+0.7% # Trips % Increase+1.2%-0.1%-1.4%-0.2%

Unsweetened Tea Has Been Driving Category Growth Unsweetened Tea Is Growing And Consumer Demand Is High, Yet It Is Still Underdeveloped $ Sales % Chg vs. Prior Year Source: IRI EA Scan 12/28/14

5 To Meet The Consumer Need For Unsweetened Tea, Pure Leaf Is Introducing A Lineup Of Unsweetened Teas  What is it?  A collection of iced teas that allow you to enjoy the simple pleasure of a real iced tea experience, without any sugar added  Made with real loose tea leaves, some containing just a hint of fruit for a great tasting refreshing fresh brewed taste  Zero calories, no artificial flavors, sweeteners, or added sugar  2 New Flavors: Unsweetened Black Tea w/Lemon, Unsweetened Green Tea  Graphics change for Unsweetened Black Tea (same UPC code)  Who is it for?  Male/female consumers actively seeking healthy beverages with a true tea taste  Core Target: Older millennial/younger Gen X female (bulls-eye 38 years old)  Key Insights  48% of tea consumption is do it yourself, only 30% is ready to drink (1)  Consumers are concerned about artificial sweeteners in iced tea (1)  Unsweetened Tea is leading RTD Growth, led by Pure Leaf Unsweetened (2)  66% of consumer target would purchase Pure Leaf Unsweetened (3)  Pure Leaf Unsweetened is 61% incremental to RTD Tea & 13% incremental to LRB (3)  Product Details  Package: 18.5oz PET Single Serve, 64oz PET Ambient, 59oz PET Chilled  Ambient Shelf life: Unswnted Blk Tea w/Lemon = 26 weeks, Unswntd Grn = 20 weeks Iced Teas That Will Allow You To Enjoy That Fresh Brewed Taste, Pure, And Unsweetened Launch Timing National Launch: January 24, 2016 (P2W1) Source: (1) Forbes Iced Tea Segmentation 2015 (2) IRI EA Scan MULOC Latest 52 Weeks 5/31/15 (3) Nielsen Bases II July 2014

6 360 Marketing Activation In Place To Support Pure Leaf Unsweetened

7 Pure Leaf Unsweetened Merchandising/Activation Execution Recommended Pricing* Launch Support Merchandising Support *Pricing is at the discretion of the bottler/retailer  Line Priced to Pure Leaf SS & MS Lineups End Cap Produce DisplayWing Rack Ice Barrel CT120 Cooler Corrugate Shipper ALL IMAGES ARE FPO Single Serve IRCs: $1.00 Off (2) Pure Leaf Single Serve (Hero Unsweetened) $1.00 Off (2) Pure Leaf 64oz (Hero Unsweetened) POS ALL IMAGES ARE FPO

8 Large Format Merchandising Standards 5 facings Unsweetened/ Lemon, adjacent to Unsweetened 4 facings Unsweetened/Green, adjacent to Unsweetened/Lemon Replace Not Too Sweet flavors where space does not exist * Planogram images to be used for Pure Leaf guidance only 4 facings Unsweetened/Lemon, adjacent to Unsweetened 3 facings Unsweetened/Green, adjacent to Unsweetened/Lemon

9 Small Format Merchandising Standards 3 & 4 Shelf Set: Minimum 1 facing, adjacent to Unsweetened 5 Shelf Set: Minimum 2 facings, adjacent to Unsweetened * Planogram images to be used for Pure Leaf guidance only 3 Shelf Tea Door4 Shelf Tea Door5 Shelf Tea Door

10 APPENDIX

11 Items/UPC Codes UNSWEETENED BLACK TEA W/ LEMON 18.5OZ Single Serve PET UNSWEETENED GREEN TEA 18.5OZ Single Serve PET UNSWEETENED BLACK TEA W/ LEMON 64OZ Multi Serve Jug UNSWEETENED GREEN TEA 64oz Multi Serve Jug

Pure Leaf Has The Performance And Credentials To Lead Into The Unsweetened Flavored Tea Space 12 Pure Leaf Unsweet SS Is A Leading Tea SKU Pure Leaf Has The Highest Brand Loyalty Pure Leaf Is Driving Category Growth Unsweetened Tea Growth Is Led By Pure Leaf Source: Awareness and Usage among total RTD T, Tea Segmentation Study 2013 $ Sales % Chg vs. Prior Year Pure Leaf $ Share $ Sales % Chg vs. Prior Year Product Loyalty Conversion Rate** #1 RTD Unsweetened Tea #4 RTD Tea SS SKU #7 RTD Tea SKU +29% vs. LY Source: IRI EA Scan MULOC Latest 52 Weeks 5/31/15 Source: IRI EA Scan MULOC $ Sales

13 The Need & Appeal Of Pure Leaf Unsweetened Will Grow RTD Tea And LRB Purchase Intent Strong With Consumer Target And Gen Pop Pure Leaf Unsweetened Will Grow RTD Tea AND LRB Source: Nielsen Bases II July % Consumer Target Definitely/Probably Would Buy Pure Leaf Unsweetened Consumer - Claimed Sourcing – Gen Pop* 61% Incremental to RTD Tea 15% Incremental to LRB 63% Non LRB: 13% Fresh Brewed Iced Tea, 1% Fresh Brewed Hot Tea, 1% Fresh Prepared Specialty Tea (Bubble, Chai) Use Incrementality for LF Customers only

Unsweetened Multi Serve Options Are Most Important To Consumers Flavored & Unflavored Options Are Important To Consumers 14 Consumers Are Looking For Both Flavored & Unflavored Options In Unsweetened RTD Tea, With Multi-Serve Being Most Important Package Which Qualities Are Important To You in RTD Tea? Unsweetened Tea Index vs. Total RTD Tea Which Qualities Are Important To You in RTD Tea? Unsweetened Tea Index vs. Total RTD Tea Source: RTD Tea MINTEL July 2014