Sotto PR Plan October-December 2006. Messaging  Elevator Pitch When it comes to communications technology, small and medium business today have a problem:

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Presentation transcript:

Sotto PR Plan October-December 2006

Messaging  Elevator Pitch When it comes to communications technology, small and medium business today have a problem: confusion. Confusing technology and confusing service options. Sotto acts as a trusted advisor to cut through the hype and give its customers a competitive edge. Now phone service – both wireless and in the office – is simple, unified and high quality with the latest phones, wireless applications and web-based management tools

Key Messages  Sotto gives small and medium businesses a competitive advantage through strategic communications services  Sotto is at the forefront in a new era in telecommunications  Sotto is committed to delivering the highest quality overall service experience

PR Timeline Overview Week of Oct 9 – Begin briefing mid-tier analysts Week of October 27 – Charlotte, NC Trial of Service Launch Mid-November XO Communications Announcement Seattle Trial of Service Launch Mid-December Linksys Distribution Announcement Series B/Brainheart Announcement

Analyst Targets  Initial targets  Yankee (Gene Signorini – Wireless; Steve Hilton – Small & Medium Business Strategies Group)  NPD (Neil Strother)  m:metrics (Seamus McAteer)  Follow on targets  Jupiter (Joseph Laszlo)  Frost & Sullivan (Gerry Purdy)  Creative Strategies (Tim Bajarin)  InStat (Allen Nogee)

Charlotte Launch Targets  Launch Date: October 27*  Target media:  Top Tier  Charlotte Observer  Charlotte Business Journal  Second Tier  Charlotte Post (African-American community)  The Herald (Affluent suburbs)  Others  Charlotte Weekly  Charlotte World (weekly, community paper)  Rhinoceros Times (weekly)  Business North Carolina (monthly)  Venture Charlotte (monthly, chamber of commerce) *Target coverage and news release to hit on 10/27 to accommodate Business Journal publishing schedule

Charlotte Launch Stories  News – Sotto launches in Charlotte  Press release quoting local leaders  Commitment to Charlotte market  Charlotte – Great for innovation  Sotto selection of Charlotte for thriving, progressive small business climate  Business wins with unique competitive advantage  Customer success story  Profile of how Sotto helping local business to save time and stay connected