LUCY’S LAIR FINE ETHIOPIAN FOOD

GEN-YS DRIVE FOOD TRENDS “Youngsters brought up in the hi-tech era are driving food trends.” *FoodNavitgator-USA.com, 2009 “Food marketers must be tuned into their wants and needs.” -According to a report from Packaged Facts

Fresno State is the home of over 20,000 tech-savvy Gen-Yers

 In print for over 85 years!  Award winning!  Circulated to a mass of tech-savvy Generation-Y readers via print and online! The Collegian

WE’RE NOT JUST A NEWSPAPER… … We’re a name… … We’re an Image… Recognized  Best Online Ad,1 st place (California College Media Association, 2012)  Best Color & Black and White Advertisement (California College Media Association, 2012)  Best Special section, 1 st place (California College Media Association, 2012) …We are…

DID SOMEONE SAY PULITZER In the journalism world, the Pacemaker award is know as the “Pulitzer of Prizes.” * In 2007, Fresno State’s Collegian was a Pacemaker winner and in 2009, The Collegian Online was a finalist. * *

STUDENTS ARE IN THE KNOW Students read their university’s newspaper, for an average of 13 minutes! And, they pass them along! Approximately three-fourths (nearly all!) of the student who read university newspapers, read the ads. *Refuel Media Marketing, January 2011

“Did you see that post on Facebook?” “No, I was at the Apple store buying the new iPhone.”

SHOW ME THE # ’S  The Collegian has 47 distribution stands on Fresno State’s beautiful campus.  Throughout the week roughly 300 newspapers fill each of those locations.  The Collegian circulates 5,000 newspapers on Monday and Wednesday and 3,500 on Fridays.

24 HOURS A DAY-7 DAYS A WEEK The Collegian's newly-designed online edition is now easily accessible on ALL mobile devices.  1,000s of  100s of Introducing 24/7 online static ads!!!

*INSTUTION RESEARCH, ASSMENT AND PLANNING AT CALIFORNIA STATE UNIVERSITY, FRESNO

THE SEASON HAS JUST BEGUN!  Spring sports are already starting!  Before you know it… But, It’s ok! There are still three opportunities to get FREE color! And a special insert!

THE BULLDOG’S BARK The Collegian’s Print Edition allows you to choose from 7 different ad sizes:  Business Card 4”x2” (4c”)  Extended Business Card* 6”x2” (6c”)  Eighth Page*10”x3” (10c”)  Quarter Page*8”x5” (15c”)  Half Page* 10”x8” (20c”)  Full Page*10”x16”(40c") ALL AD SIZES AVAIABLE IN FULL COLOR * ads are available vertical

THE BULLDOG’S BARK You have three options to choose from online! LEADERBOARD (728x90 pixels) WIDE S K Y S C R A P E R (160x600 pixels) RECTANGLE (300x250 pixels)

THE BIG IDEA A trip to Lucy’s is like no other, you don’t eat, you experience. Today’s Gen-Yers are socially connected, we are plugged-in 24/7. Be apart of the Taste The Collegian campaign!  This QR code automatically tags the user to Lucy’s Lair (at your new location)! As well as providing the user with a link to your Facebook page. Users can easily tag themselves at Lucy’s Lair while tweeting about their experience hash-tagging The Collegian’s #TasteTheCollegian campaign!

LETS PUT LUCY’S LAIR ON THE MAP With the re-opening a new launch is in order! Expose Lucy’s cuisine to thousands of students ADVERTISE WITH THE COLLEGIAN TODAY! THANK YOU!